CRM / Loyalty Executive

About the role

Servay Evergreen Sdn Bhd is seeking an experienced CRM / Loyalty Executive to join our dynamic team in Kota Kinabalu, Sabah. In this full-time role, you will be responsible for developing and implementing effective customer relationship management (CRM) and loyalty strategies to drive customer engagement and retention.

What you'll be doing

1. Manage membership programs, Customer database, SMS/WhatsApp campaigns, Customer insights and retention activities
2. Manage and optimize the company's CRM platform to capture, analyse and leverage customer data
3. Design and execute customer loyalty programs to enhance brand affinity and increase repeat business
4. Develop targeted marketing campaigns and communications to nurture customer relationships
5. Monitor and report on the performance of CRM and loyalty initiatives, using data-driven insights to continuously improve
6. Collaborate with cross-functional teams to ensure a seamless customer experience
7. Stay up-to-date with industry trends and best practices in CRM and loyalty

What we're looking for

1. 2-5 years of experience in CRM, loyalty or customer marketing roles, preferably within the retail or consumer goods industry
2. Strong understanding of CRM principles, customer segmentation, and data-driven marketing strategies
3. Proficiency in using CRM software and data analytics tools to extract insights and measure campaign performance
4. Excellent communication and interpersonal skills, with the ability to work collaboratively with diverse stakeholders
5. Creative problem-solving skills and a data-driven, customer-centric mindset
6. Degree in Marketing, Business, or a related field