CRM Manager

RESPONSIBILITIES

• Manage and develop Haldin’s CRM system to support customer engagement, innovation pipeline & commercial opportunities.

• Ensure all customer interactions, projects, samples, Innoday participation & strategic engagements are well documented and monitored.

• Develop customer segmentation, account mapping & relationship tracking to identify high-potential customers & opportunities.

• Monitor innovation & commercial pipelines (inquiries, prototypes, active projects, strategic accounts & conversions).

• Generate customer insight reports, market analysis & opportunity dashboards to support strategic decision making.

• Collaborate with cross-functional teams to ensure aligned customer journey & follow-up activities.

• Support Innoday, customer visits, exhibitions & strategic activations with structured tracking.

• Ensure data accuracy, confidentiality & governance across all CRM-related activities.

• Act as the internal coordination bridge between customer-facing teams to improve responsiveness and customer experience quality.

QUALIFICATIONS

• Bachelor’s degree in Marketing, Business Management, Communication, Industrial Engineering, Information Systems or related fields.

• Minimum 5 years of experience in CRM, customer management, business development support, strategic marketing or related B2B industries.

• Strong understanding of B2B customer journey, relationship management, innovation pipeline & strategic account handling.

• Experience using CRM platforms, customer databases, pipeline systems or customer tracking software.

• Strong analytical thinking & ability to convert customer data into actionable business insights.

• Able to coordinate cross-functional teams & manage multi-department customer activities.

• Understanding of FMCG ingredients, food & beverage industry, cosmetic ingredients or manufacturing-related business is preferred.

• Strong communication, reporting & stakeholder management skills.

• Detail-oriented, proactive & able to handle multiple customer projects simultaneously while maintaining confidentiality.

Willing to work at Kawasan MM2100 - Cibitung, Bekasi.