CRM Manager

Who you are

• We are looking for a highly motivated CRM specialist with a sharp analytical mind and a passion for financial products to help us drive our investment strategy forward
• A passion for and strong knowledge of investment products (pensions, ETFs, tax implications)
• 3+ years of professional CRM experience
• C2-level proficiency in English and German is mandatory due to the rigorous communication standards of the investment product team
• Expert command of CRM channels (email/push/weblayer) including automation, segmentation, and KPI reporting
• A natural drive for quality and a collaborative mindset that supports team goals
• A creative thinker who is also comfortable digging into data to understand performance, discover patterns and find new audience segments
• An interest in AI and how it can help improve the way we do things in CRM
• Prior experience in the financial sector, specifically with investment-focused CRM
• Proficiency with our core tools, such as Bloomreach or Looker
• Experience managing CRM strategies across multiple European markets
• Having Dutch or Spanish language skills
• A strong background in cross-selling strategies and Print Direct Marketing
• Curiosity about how AI can transform CRM workflows and performance

What the job involves

• Own the CRM strategy for investment products: Develop, implement, and analyze campaigns that drive growth and engagement
• Scale our cross-sell strategy: Take full ownership of the savings-to-investment cross-sell ratio, continuously testing and innovating to drive conversion
• Lead international expansion: Spearhead CRM efforts as we scale investment products beyond Germany into the Netherlands, Ireland, and Spain
• Partner for impact: Work directly with the Investment Products team to synthesize complex financial topics (pensions, tax) into consumer-friendly marketing
• Elevate customer touchpoints: Create and optimize communications across email, mobile, web, and direct mail
• Drive data-led innovation: Translate performance insights into actionable patterns, leveraging AI and behavioral data to refine our approach

Benefits

• Visa & Relocation Support
• 1,700 EUR Training Budget
• Free Choice of Hardware
• Beginner German Classes
• Food & Drinks
• Flexible working hours, home office and 28 vacation days
• Subsidised Urban Sports Club Membership
• Company Pension Scheme
• Team Events