CRM Manager

Who you are

• Experience managing CRM, lifecycle marketing, or marketing automation within an eCommerce or DTC environment
• Hands-on experience with Bloomreach (Exponea) or a similar CRM/CDP platform
• Strong commercial mindset with the ability to analyse campaign performance and translate insights into action
• Experience building customer journeys, segmentation strategies, and automated lifecycle campaigns
• Proficiency with analytics and reporting tools
• Strong organisational skills with the ability to manage multiple campaigns and priorities in a fast-paced environment
• A proactive, hands-on mindset with the ability to work independently and collaborate across teams
• Passion for customer engagement, personalisation, and delivering exceptional digital experiences
• Professional proficiency in Dutch and English is required. French is a strong advantage

What the job involves

• As the CRM Manager, you'll own the CRM channel across the Benelux, driving customer engagement, retention, and lifetime value across SharkNinja's DTC business.
• You'll be responsible for planning and executing our CRM strategy, delivering best-in-class customer journeys, and continuously optimising performance across email, SMS, and on-site personalisation
• Working closely with local and global teams, you'll use customer insights, automation, and experimentation to deliver commercially impactful campaigns while ensuring an exceptional customer experience
• Own the CRM channel across the Benelux, driving customer engagement, retention, and revenue growth
• Plan and execute multi-channel CRM campaigns across email, SMS, and on-site personalisation
• Develop and optimise automated customer lifecycle journeys, from acquisition through retention and loyalty
• Build audience segments and personalised customer experiences using first-party data and customer insights
• Analyse CRM performance and key KPIs, translating insights into actions that improve engagement, conversion, and customer lifetime value
• Lead A/B testing and experimentation across messaging, creative, offers, segmentation, and customer journeys
• Work closely with eCommerce, merchandising, performance marketing, content, and data teams to deliver integrated campaigns
• Maximise the value of Bloomreach by leveraging customer data, automation, and personalisation capabilities
• Ensure CRM activities comply with GDPR and customer data best practices
• Stay up to date with CRM trends, platform capabilities, and industry best practices to continuously improve performance