Crm Manager

Position: CRM Head
Location: Pune
Company Profile:
Anshul Group, established in 1997, is a prominent real estate developer based in Pune, Maharashtra, India. With over 27+ years of experience, the company has successfully delivered homes to more than 3,500+ customers across 30+ projects. Their developments span over 15+ prime locations in Pune and Maharashtra, (Bavdhan, Wakad, Balewadi, Baner, Tathawade, Wagholi, Wadgaon Sheri, Moshi, and Kalyaninagar Shirrampur). Our portfolio includes residential developments, redevelopment projects, and commercial ventures, catering to a diverse clientele.
With a steadfast dedication to enhancing people's lives through unity and values, Anshul Group continues to create engineering and design masterpieces that foster vibrant communities.
Key Responsibilities:

• Develop and execute the CRM strategy to enhance customer engagement, retention, and loyalty.

• Lead and manage the CRM team, setting objectives, monitoring performance, and ensuring alignment with business goals.

• Oversee the implementation, customization, and optimization of CRM platforms.

• Analyse customer data and insights to identify opportunities for improving customer experience and targeting specific customer segments.

• Design and implement automated workflows and campaigns across multiple channels (email, SMS, push notifications, etc.).

• Work closely with marketing, sales, customer service, and IT teams to ensure CRM initiatives are integrated with other business systems and processes.

• Manage the CRM database, ensuring accurate, up-to-date, and segmented customer information.

• Track, measure, and report on CRM performance, customer engagement metrics, and campaign success.

• Continuously optimize CRM processes based on performance data and customer feedback.

• Stay up to date with CRM best practices, industry trends, and emerging technologies.

• Implement customer feedback systems to gather insights for improving customer satisfaction and retention.

• Coordinate with IT and other departments to ensure CRM system integration with other platforms (e.g., ERP, marketing automation tools).

• Ensure data privacy and compliance with relevant laws and regulations.

• Provide training and support to teams on CRM system usage and best practices.

• Prepare regular reports for senior management, providing insights on CRM activities and recommendations for improvement.

• Foster a customer-centric culture across the organization, ensuring that all departments understand the importance of CRM.

  Required Qualifications:
  Educational Qualification:

• Any Bachelor's or Master,s degree .

• Minimum 9+ years of progressive experience in CRM management, preferably within the real estate sector or related industries, with at least 5+ years in a leadership or managerial role.

• Note: only Real Estate experience Preferred

Skills:

• Proven expertise in implementing, customizing, and optimizing CRM platforms and data integration across multiple business systems (ERP, marketing automation, sales tools).
• Strong analytical and data-driven mindset to extract actionable customer insights and measure campaign effectiveness.
• Demonstrated ability to develop and execute CRM strategies to enhance customer engagement, retention, and loyalty aligned with organizational goals.
• Experience leading and mentoring CRM teams, setting performance objectives, and fostering cross-functional collaboration.
• Familiarity with CRM software platforms (such as ERP, Microsoft Dynamics, etc.) and related tools for workflow automation and customer journey design.
• Excellent interpersonal, communication, and presentation skills to interact with senior management, marketing, sales, IT teams, and external stakeholders.
• Strong understanding of customer experience management, real estate sales cycles, and retention strategies.
• Knowledge of data privacy laws and regulations with the ability to ensure compliance within CRM operations.
• Up-to-date with CRM best practices, industry trends, and emerging technologies, with a focus on continuous process improvement.