CRM Manager

About the role

DeeMoney is looking for a data-driven and customer-focused CRM Manager to join our Shared Growth Team. This role will lead customer lifecycle and engagement strategies across both P2P and B2B customer segments, supporting our goal of achieving in outbound TPV. You will use customer insights, segmentation, personalized communication, and marketing automation to improve customer activation, engagement, retention, transaction frequency, and lifetime value. You will work closely with Growth, Product, Data, Customer Support, Compliance, and Creative teams to deliver relevant and measurable customer experiences across multiple channels.

Key responsibilities

• Develop and execute CRM and customer lifecycle strategies across acquisition, onboarding, activation, engagement, retention, reactivation, and loyalty.
• Manage CRM campaigns for both P2P and B2B customers across email, SMS, push notifications, LINE, in-app messaging, and other relevant channels.
• Build customer segments based on demographics, behaviors, transaction history, lifecycle stage, and business potential.
• Design personalized customer journeys and automated communication workflows.
• Identify opportunities to increase activation rates, repeat transactions, transaction frequency, TPV, customer lifetime value, and retention.
• Partner with the Data team to analyze customer behavior, campaign performance, churn patterns, and growth opportunities.
• Plan and conduct A/B testing to improve messaging, offers, timing, targeting, and conversion rates.
• Create campaign briefs and coordinate with Content and Design teams to develop effective CRM communication materials.
• Work closely with Product and Technology teams to improve CRM capabilities, data integration, tracking, and customer experiences.
• Monitor campaign performance and prepare regular reports with clear insights and recommendations.

About you

• Bachelor's degree in Marketing, Business Administration, Communications, Data Analytics, or a related field.
• At least 3–5 years of experience in CRM, lifecycle marketing, customer engagement, retention, or marketing automation.
• Hands-on experience with CRM or marketing automation platforms.
• Strong understanding of customer segmentation, lifecycle journeys, campaign management, and personalization.
• Comfortable working with data and performance metrics to make decisions.
• Experience with analytics and reporting tools such as Excel, Google Analytics, Looker Studio, Power BI, or similar platforms.
• Knowledge of A/B testing and campaign optimization.
• Good project-management skills with strong attention to detail.
• Ability to manage multiple campaigns and collaborate with cross-functional teams.
• Good written and verbal communication skills in Thai and English.