ผู้จัดการฝ่ายบริหารความสัมพันธ์ลูกค้า (CRM Manager)

About the role

The primary responsibility is to analyze customer data to develop marketing strategies and create the best customer experience, with a focus on retaining existing customers, stimulating repeat purchases, increasing brand loyalty, and connecting work between sales, marketing, and customer service teams.

Key responsibilities

• Database Management: Maintain and manage in-depth customer data (Customer Profiles) to segment customers
• Campaign Strategy: Design special privileges, promotions, and CRM activities such as point accumulation systems or special gifts for VIP customers
• Personalized Marketing: Plan customer communications through various channels such as Social Media to stimulate sales and purchasing decisions
• Reporting & Analytics: Monitor, analyze customer satisfaction, repeat purchase rates (Retention Rate), and evaluate campaign success to drive continuous improvement
• Cross-functional Collaboration: Work with IT teams, sales teams, and after-sales service departments to solve problems and improve service delivery