CRM Manager

OUR CARE VALUES

Hoan My is guided by our CARE values: Commitment to Quality Care, Accountability for Outcomes, Respect for Our Communities, and Empathy with Our Patients. These principles shape how we work and how we treat one another. We seek people who put these values into practice and show excellence, innovation, and integrity in their work.

JOB SUMMARY

Customer Relationships Management (CRM) Manager, you are responsible for developing and implementing CRM systems, analyzing customer data, and improving customer satisfaction. You ensure that the CRM initiatives align with the company's goals and objectives.

MAIN RESPONSIBILITIES

1.CRM Project Leadership & Implementation

• Ability to use CRM as a revenue generator for the group by coming up with new use cases, feature and work with partners (internal, External) to deliver this for the business
• Collaborate with project teams (Marketing, Sales, IT, Legal, Vendor) to synthetize and bridge from business to platform connection. This person act as system bridge across assets to ensure we have one system to manage patients journey.
• Lead and coordinate CRM projects from initiation to go-live, ensuring solutions meet business needs, are supportable for long-term, and use the full capabilities of existing systems (Saas platform and related platforms).
• Establish and maintain best practices and standard procedures for development within Hoan My's CRM footprint, applied consistently across all group assets.
• Training, assisting, ensuring all assets adopt CRM for business daily use

2.Vendor Cross functional stakeholder management

• Manage third-party vendors through design, test, publish, and optimization phases of the CRM system.
• Partner closely with functional departments (Marketing, Sales, Product, IT, Legal) to develop and execute CRM programs.
• Build and maintain strong working relationships with internal teams and external partners.

3.Testing & Performance Optimization

• Design and run structured A/B testing programs to optimize response rates and drive desired behavior among hospitals/clinics using the CRM system.
• Analyze operational and usage data across hospitals/clinics to propose process improvements aligned with overall CRM initiative goals.

4.Budget Management & Standards Governance

• Manage CRM project budgets, ensuring on-plan delivery of costs.
• Ensure CRM solutions comply with HMC standards and relevant regulations (data security, protection of patient/staff information under the Law on Personal Data Protection).

JOB REQUIREMENT & QUALIFICATION

• Bachelor’s degree in Marketing, Business, Data Analysis, or related field.
• 6–8 years’ experience in CRM, with strong knowledge of CRM/SaaS platforms and e-commerce lifecycle marketing.
• Proven leadership, project management, stakeholder management, and meeting facilitation skills.
• Strong communication, English, research, analytical, and problem-solving skills; highly organized and detail-oriented.
• Healthcare or Medical services experience preferred; global or multinational experience is a plus.
• Strong ability to build relationships with internal teams and external partners and manage multiple priorities.
• Willingness to travel across HMC’s network and stay updated on healthcare, media, trends, and the connected world.

Thank you for your interest in career opportunities at Hoan My Medical Corporation Group.

Candidates whose qualifications match our hiring requirements will be contacted within 14 days for the interview process.

We appreciate your interest in joining Hoan My Medical Corporation Group. If you are not selected for this role, your application will remain in our candidate database for consideration for future opportunities.