CRM Manager

Job highlights

• . Today,Masters Union has an unparalleled curriculum with faculty comprising Industry Leaders and practitioners unlike any other in the country
• In just four years of operations,our flagship PGP in Technology and Business Management has achieved remarkable success,surpassing the placement records of esteemed institutions like IIM Ahmedabad and ISB

About TETR

Five years ago, we started Masters? Union; our vision: to redefine the landscape of business education. We posed a simple question: If aspiring doctors learn from seasoned physicians and budding lawyers learn from legal experts, why shouldn't future business leaders learn directly from industry experts

After all, can a lecture on Accounting 101 truly compare to the hands-on experience of analyzing real PnL statements

Today, Masters' Union has an unparalleled curriculum with faculty comprising Industry Leaders and practitioners unlike any other in the country. Our academic council includes CXOs, MDs, Eminent Public Leaders, and even Members of Parliament. In just four years of operations, our flagship PGP in Technology and Business Management has achieved remarkable success, surpassing the placement records of esteemed institutions like IIM Ahmedabad and ISB.

Masters? Union is now ranked among the top 2 B-schools in the country based on placement records.

With our growing global recognition, we realized that the hands-on experience of building real businesses, which proved to be highly effective for students in India, could offer immense value to aspiring entrepreneurs worldwide.

Thus, the idea of Tetr was born.

Picture this: a business program that isn't just about textbooks and lectures?it's an adventure that spans 7 different countries, with each semester bringing a new destination and a wealth of experience. Imagine studying at iconic institutions like INSEAD, NUS, SDA Bocconi, and IIT and learning from some of the brightest minds in the business world like Dr. Edward Rogers (Former Chief Knowledge Officer, NASA), Mr. Faverie Stephane (Executive Group President, Estee Lauder) and Mr. Saud Swar (CBO, American Express, MENA). From launching eCommerce ventures in Dubai to tackling tech startups in Silicon Valley, our students traverse the globe, building businesses and making a tangible impact. At Tetr, the world is your classroom.

If this excites you, and you resonate with our vision, then we?d love for you to come and build with us.

About this role

As the CRM Lead for postgraduate programs, you own the organisation's CRM strategy, systems, and data. You manage the platforms, oversee lead pipelines and data hygiene, design workflows and automation to track prospects from acquisition through conversion. You bridge sales, marketing, and admissions teams, translating business needs into CRM configurations, dashboards, and reports. You analyse funnel performance, identify drop-off points and strategize to drive process improvements that boost conversion rates, data quality, and pipeline efficiency.

Specifically, this role will involve

• Execute node logic, journey structure and stage gates for the cohort.
• Own the live journey map end to end from enquiry through application, offer and enrolment, including entry criteria, wait logic, exit conditions and stage-gate triggers.
• Escalate framework gaps to Category Head and suggest and implement improvements to the proposed spine through evidence before build.
• Maintain a single source of truth for journey documentation so any team member can trace what fires, when, and why.
• Run A/B tests and messaging experiments against a prioritised backlog with clear hypotheses and sample thresholds, feeding validated wins
• Build and maintain audience segments across MoEngage and the wider stack; ensure correct trigger wiring, suppression logic and event mapping.
• Own data hygiene for the cohort ? duplicate handling, field integrity, consent capture, opt-out honouring and list health.
• Partner with Admissions on lead-source tagging and lifecycle stage definitions so reporting reconciles across systems.
• Guard deliverability ? sender reputation, domain warm-up, bounce management and channel-level frequency caps.
• Own communication channels and strategize for PG audiences with differentiated motivation, decision cycle and channel preferences
• Balance channel mix and contact frequency against fatigue and opt-outs; arbitrate cross-squad clashes over shared audiences.
• Collaborate across teams to prioritise cohort requests within capacity, and coordinate on journey handoffs (webinars, post-event nurture, community onboarding).
• Own build quality, QA and rigour; operate the RACI with clear Accountable/Consulted lines and clean escalation.
• Monitor funnel movement at each stage, surface drop-offs early, and diagnose whether the cause is content, timing, targeting or data.
• Report cohort KPIs against framework targets on a fixed cadence to the Category Head.
• Own the cohort dashboard by defining what is measured, calculated, and what "good" looks like.
• Bring a point of view to reviews, not just numbers: what changed, why, and what you're doing about it.

Ideal candidate will have

• Bachelor's degree in Marketing, Business, Communications or related field
• 5?8 yrs in CRM, lifecycle or growth marketing, ideally in a high-growth / digital-first business.
• Hands-on expertise running campaigns across Email, WhatsApp, SMS, Push and Chatbot platforms (MoEngage, CleverTap, LeadSquared, Gupshup, Intercom or equivalent).
• Experience with CRM experimentation and campaign optimisation via A/B testing and analytics tools with a strong grasp of segmentation, journeys, retention metrics, cohorts, attribution and statistical significance.
• Equally credible designing a journey and debugging a failed trigger ? strategic thinking, stakeholder management and hands-on execution, backed by strong project management across competing priorities and multiple squads.
• Working knowledge of consent, data-protection and communication-compliance norms for outbound channels.

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