CRM Manager

Job highlights

• . Strong and scalable CRM processes and execution frameworks. What We re Looking For: . 4 6 years of experience in CRM,lifecycle marketing,or retention
• . Hands-on experience with campaign tools and analytics platforms

Bengaluru (Work from Office) Reporting To: Associate Director Retention & Product Department: Retention Level: L5 Type: Full-Time About the Role:

We re looking for a CRM Manager to lead the lifecycle marketing strategy across our key user segments (e.g., Puja, Chadhawa, Astro). You ll own the entire CRM funnel from onboarding to reactivation with a strong focus on retention, engagement, and repeat usage. This is a hands-on leadership role where you ll manage a small team and collaborate with cross-functional stakeholders to scale CRM impact and drive business outcomes.

Key Responsibilities:

• Own and drive CRM strategy for different business verticals.
• Lead execution across Push, SMS, WhatsApp, and Email campaigns.
• Manage and mentor CRM executives/specialists.
• Build lifecycle marketing journeys onboarding, engagement, reactivation.
• Monitor and report performance metrics (DAU, WAU, re-engagement, conversions).
• Create CRM dashboards, track OKRs, and drive continuous improvements.
• Collaborate closely with product, growth, content, and data teams.

Key Deliverables:

• Increase in repeat user retention and revenue through CRM.
• Optimized user journeys across the CRM funnel.
• Strong and scalable CRM processes and execution frameworks.

What We re Looking For:

• 4 6 years of experience in CRM, lifecycle marketing, or retention.
• Hands-on experience with campaign tools and analytics platforms.
• Ability to lead and coach a small team.
• Strong data orientation with a performance mindset.
• Excellent collaboration and stakeholder management skills.

Share your CV at [email protected] for a quick turnaround!

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