CRM Manager ( Maternity Cover)

Job scope

• Main day-to-day client contact for a key client managing their APAC CRM programme, covering always-on journeys and ad hoc market campaigns across the region
• Direct and primary point of contact for the client on the planning, orchestration, production and deployment of CRM projects, from brief through to send and reporting
• Working alongside the Project Manager, CRM Tech and Strategy leads, together with creative and content teams, to deliver against the agreed scope and ensure quality of deliverables and smooth operations
• Leading client WIPs: setting agendas, running the session, capturing actions and following through
• Acknowledging and triaging new client requests, translating them into clear briefs and identifying the right team to deliver them
• Coordinating the internal team day-to-day: timelines, resource bookings, estimates and rounds of QC to ensure deliveries land on time and to standard
• Owning estimation and timeline planning for new requests, and keeping the client informed on status, risks and dependencies
• Supporting and delivering the monthly and quarterly performance reports, working with the data and strategy team on insights and recommendations
• Primarily working with the client marketing and CRM team, but may need to engage data engineers and tech vendors to resolve issues or shape new briefs
• Supporting account finances and admin (estimates, POs, timesheets) with the account lead
• Flagging opportunities to improve or extend the programme to the account lead and strategy team
• Role will service one key regional account, supported by an account lead and the wider CRM team
• Based in Singapore

Experience

• 3-5 years of CRM, account management or project management experience at an agency or in-house CRM team, with hands-on experience running always-on and campaign-driven CRM programmes
• Good working understanding of Salesforce Marketing Cloud (SFMC): data extensions, journeys, audience building, email production and deployment, and reporting
• Experience with Oracle Eloqua preferred, but not mandatory
• Experience in estimation and timeline planning, and a track record of managing multiple projects in parallel
• Familiar with multi-market needs and complexities within a regional (APAC) set-up
• Experience preparing or contributing to campaign and programme performance reports
• Baseline understanding of the broader martech stack and how it serves the marketing team; deep technical knowledge not required

Skills

• Strong organisation skills and attention to detail, comfortable running several workstreams at once without dropping the ball
• Clear and confident communicator, able to manage client expectations and keep internal teams aligned
• Problem solver, able to listen to both clients and internal teams to diagnose issues and identify practical solutions
• Team player, willing to jump into the work and solve problems together
• Proactive and process-minded, constantly looking for ways to make delivery more effective and efficient
• High standards on quality of work