CRM Operations Assistant Manager

Is this your next challenge in CRM/ Marketing?

The challenge is to:

• Work closely with Yuu team to plan and execute CRM strategies and loyalty programmes that align with company’s direction for member acquisition, retention and customer lifetime value.
• Execute CRM activations and customer promotions independently accordingly to the CRM plan developed, and communicating that in various channels including ATL, instore and member communication channels
• Work closely with the marketing team to leverage CRM for campaign execution, A/B testing, and ROI measurement, enhance customer acquisition and retention.
• Monitor KPIs and evaluation on CRM activations and promotion performance to optimize spend & performance for continuous improvement.
• Analyse CRM data to generate actionable insights, track key metrics and inform marketing strategies.
• Collaborate with internal stakeholders and strategic partners to establish clear objectives, KPIs, and targets for promotional campaigns and projects.
• Drive adaption of new CRM technologies and best practices

Do you have experience in the FMCG industry?

• Bachelor’s degree in Business Administration, Marketing or related disciplines
• At least 4-5 years of experience in CRM
• Experience in retail, ecommerce, FMCG or CRM agency is an advantage
• Strong analytical skills with experience in data analysis tools and business intelligence platforms
• Excellent command of written and spoken English and Chinese/Cantonese to liaise with China region stakeholders
• A team player, detail-minded, independent with strong interpersonal skills
• Self-motivated and able to work independently with strong sales drive

DFI Retail Group is a leading Asian retailer, driven by its purpose to “Sustainably Serve Asia for Generations with Everyday Moments”.

At 30 Jun 2025, the Group and its associates operated over 7,500 outlets and employed over 83,000 people. The Group had total annual revenue in 2024 exceeding US$24.9 billion.

The Group is dedicated to delivering quality, value and service to Asian consumers through a compelling retail experience, supported by an extensive store network and highly efficient supply chains. The Group, including its associates, operates a portfolio of well-known brands across five key divisions: health and beauty, convenience, food, home furnishings, and restaurants.

The Group’s parent company, DFI Retail Group Holdings Limited, is incorporated in Bermuda and has a primary listing in the equity shares (transition) category of the London Stock Exchange, with secondary listings in Bermuda and Singapore. The Group’s businesses are managed from Hong Kong. DFI Retail Group is a member of the Jardine Matheson Group.

DFI Retail Group is responsible for ensuring that all personal information collected from each Candidate presented to DFI Retail Group is used for recruitment purposes only and the data collection process is in accordance with all applicable laws and compliant with the Code of Practice on Human Resource Management.

To find out more about Our Businesses and Our People, please visit our website https://www.dfiretailgroup.com