CRM Operations Executive / Senior Executive

About Us

Hytech is a leading management consulting firm headquartered in Australia and Singapore, specializing in digital transformation for fintech and financial services companies. We provide comprehensive consulting solutions, as well as middle- and back-office support, to empower our clients with streamlined operations and cutting-edge strategies.

With a global team of over 2,000 professionals, Hytech has established a strong presence worldwide, with offices in Australia, Singapore, Malaysia, Taiwan, Philippines, Thailand, Morocco, Cyprus, and more.

About the Role

We are seeking a proactive and analytically strong CRM Operations Executive / Senior Executive to join our Global Marketing team. You will run and optimise CRM campaigns across multiple channels, turning business requirements into well-targeted, timely and effective customer communications. In this role, you will work closely with regional and cross-functional teams, and your attention to detail and use of AI tools will make our campaign execution faster, more accurate and more efficient.

Key Responsibilities

• End-to-End Campaign Execution: Manage CRM campaigns across Push Notifications, Email, WhatsApp and other channels, from brief to launch and post-campaign monitoring, ensuring every campaign is delivered on time and on target
• Segmentation & QA: Build targeted audience segments, then set up and rigorously QA each campaign to minimise execution errors and protect customer experience
• AI-Led Process Improvement: Identify operational gaps and apply AI tools to cut manual work, reduce errors and raise overall campaign efficiency
• Stakeholder & Timeline Management: Partner with Marketing, Sales, Product, Operations, Compliance, Risk and regional teams to clarify requirements, manage timelines and priorities, and keep stakeholders updated on progress
• Compliance & Governance: Ensure every campaign meets internal policies, regulatory requirements and market-specific guidelines

Qualifications & Requirements

• 2–3 years of experience in CRM, lifecycle marketing, digital marketing or marketing operations, with hands-on experience running campaigns from brief to execution and post-campaign analysis
• Experience with at least one CRM or marketing automation platform (e.g. Braze, Adobe, Salesforce Marketing Cloud), and comfort working with campaign data and performance metrics
• Fluent English and Mandarin, written and spoken, to work with regional teams and Chinese-speaking stakeholders and markets
• A proactive, structured and detail-oriented approach, with strong stakeholder communication and the ability to juggle competing priorities in a fast-paced environment
• Bonus: strong proficiency with AI tools applied to CRM execution and analysis, and experience with A/B testing and campaign experimentation

What We Offer

• Job rotation opportunity to grow beyond CRM Operations into the wider Global Marketing and CRM teams, such Lifecycle Strategy team
• Exposure to a global team, with the opportunity to contribute to projects across international markets
• A fast-paced, collaborative environment where your work has a visible impact on how the brand shows up worldwide