CRM Operations Manager

For our client, we are seeking a CRM Operations Manager to join the team of a leader in the Healthcare space.

This role will serve as a key operational partner across CRM, lifecycle marketing, and marketing operations, with a strong focus on segmentation, personalization, and experimentation. You will help ensure CRM programs are executed with clean data, strong governance, and efficient workflows that support scalable, behavior-based messaging. The position will also work closely with Data Engineering and MarTech teams to improve data pipelines, troubleshoot issues, and strengthen campaign execution.

Location: Remote - US based candidates only, no visa sponsorship available

Compensation: $100,000 – $135,000 annually

Responsibilities

• Serve as the team’s Braze expert for segmentation, personalization, and experimentation
• Document CRM processes and maintain governance standards for clean data
• Act as the point of contact with Data Engineering and MarTech for troubleshooting data pipelines
• Identify and implement automation opportunities to streamline workflows
• Partner with teams to improve data pipelines and personalization attributes
• Manage segmentation and dynamic content in Braze for behavior-based messaging
• Develop and maintain an overview of current and upcoming campaigns

Qualifications

• 4–6+ years of experience in CRM, Lifecycle Marketing, or Marketing Operations, ideally in consumer tech or subscription-based consumer products
• Advanced working knowledge of Braze, including Canvas orchestration, Connected Content, and Liquid logic for personalization
• Proficiency in HTML/CSS and basic JavaScript for complex email and in-app message development and troubleshooting
• Working knowledge of SQL or comparable tools to validate data and support CRM operations
• Solid understanding of CRM data structures, including events, attributes, subscription states, and segmentation
• Experience using AI tools such as Braze and Claude to improve efficiency and effectiveness
• Excellent attention to detail, process discipline, and cross-functional communication skills

Benefits

• Flexible time-off policy with Responsible Time Off
• Paid maternity and paternity leave with comprehensive fertility assistance
• Volunteering days off for community service
• Monthly wellness allowance for physical and mental health initiatives
• Access to a mentorship program for career development
• Recognition platform for peer acknowledgments and rewards
• Access to a premium health and wellness subscription for support on your health journey
• Competitive medical, dental, and vision benefits
• Retirement savings program with employer match
• Annual performance bonus and technology allowances

Our client is an equal opportunity employer. We encourage you to apply even if you don’t meet every qualification—your background could be exactly what this team needs.