Crm Product Manager

Core Responsibilities

• Product Strategy & Roadmap: Defining the vision, roadmap, and requirements

for CRM systems, specifically focusing on user acquisition, retention, and

engagement.

• Growth Optimization: Running experiments (A/B testing) to optimize customer

funnels, conversion rates, and retention strategies.

• Data Analysis: Monitoring key performance indicators (KPIs) such as customer

engagement rates, conversion rates, and retention rates to identify growth

opportunities.

• Customer Journey Mapping: Creating and refining user journeys to improve the

overall customer experience and maximize lifetime value.

• Cross-Functional Collaboration: Working with marketing, sales and IT teams to

implement features and drive growth.

Key Skills & Qualifications

• Technical Proficiency: Strong understanding of CRM platforms (e.g., Salesforce,

HubSpot, Zoho).

• Analytical Skills: Expert-level knowledge of data analysis, user testing, and

growth hacking techniques.

• Strategic Thinking: Ability to map out customer journeys and align product

features with business growth goals.

• Product Management: Experience in product development, including writing

Product Requirement Documents (PRDs) and prototyping