CRM Section Head

Key Responsibilities:

• Develop and execute CRM strategies to improve customer acquisition, retention, and loyalty.
• Manage CRM systems, ensuring accurate data, segmentation, and automation workflows.
• Plan and run targeted customer campaigns (email, SMS, WhatsApp, push).
• Analyze customer data to generate insights and improve customer lifetime value.
• Collaborate with marketing, sales, and customer service to enhance the overall customer journey.
• Develop and optimize loyalty and retention programs.
• Monitor campaign performance and report KPIs to management.

Requirements:

• Bachelor’s degree in Marketing, Business, Data Analytics, or related field.
• Minimum 3 years experience in CRM, customer lifecycle, digital marketing, or related roles.
• Hands-on experience with CRM platforms (Salesforce, HubSpot, Zoho, Dynamics, etc.).
• Strong understanding of CRM systems and customer databases.
• Proficiency with analytics tools (Excel, Google Analytics, Power BI/Tableau).
• Knowledge of automation workflows, customer journey mapping, and segmentation strategies.
• Ability to interpret customer data and translate insights into actions.
• Experience with loyalty program management.
• Background in e-commerce, SaaS, retail, fintech, or similar industries.
• Strong analytical and problem-solving abilities.
• Excellent communication and cross-functional collaboration skills.
• Project management capability and attention to detail.
• Customer-centric mindset with strategic thinking.