CRM Solutions Consultant - Salesforce

Basware is looking for a CRM Solutions Consultant to join the Business Technology Solutions (BTS) team, reporting directly to the Senior CRM Solutions Manager. This is a hands-on delivery role at the center of our Go-To-Market technology stack, owning the day-to-day operation, configuration, and continuous improvement of Salesforce across Sales, Marketing, and Revenue Operations.

You will be the primary point of contact for operational stakeholders across these functions, managing a BAU queue of enhancements, fixes, and feature requests while contributing to wider project delivery. The Head of Sales Solutions will remain engaged on medium-to-large initiatives and hold senior stakeholder relationships — your focus is on keeping the engine running and building trust at the working level.

Salesforce Administration & Configuration

• Own the BAU Salesforce queue — triage, prioritise, and deliver small-to-medium changes independently
• Maintain and improve Sales Cloud configuration including objects, flows, validation rules, page layouts, and permission sets
• Support sprint planning and Agile delivery ceremonies, working within the team's Jira-based sprint workflow
• Document all changes, decisions, and open items in line with the team's governance standards

Integrations

• Manage and monitor connector-based integrations between Salesforce and key GTM tools: HubSpot, ZoomInfo, and LinkedIn Sales Navigator
• Triage integration issues, document findings, and escalate to internal leads or vendors where needed
• Maintain integration specs and ensure changes are reflected in the team's documentation

Reporting & Analytics

• Build and maintain advanced Salesforce reports and dashboards for Sales, Marketing, and RevOps stakeholders
• Work with custom report types, joined reports, and dynamic dashboards to deliver self-serve reporting
• Support the team's data model with an eye on BI-readiness and downstream reporting needs
• Power BI familiarity is an advantage but not required

Stakeholder Management

• Act as the day-to-day Salesforce contact for working-level stakeholders across Sales, Marketing, and RevOps
• Manage expectations, communicate clearly on progress and blockers, and maintain a professional working relationship with Champions and operational users
• Escalate appropriately to the Senior CRM Solutions Manager for senior stakeholder issues or complex decisions

Project Delivery

• Contribute to active delivery projects in a supporting capacity from an early stage, taking on greater ownership as confidence and context grows
• Work within Agile sprint cycles, contributing to backlog refinement, story sizing, and sprint reviews

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Must-Have

• Salesforce Certified Administrator (ADM-201) — non-negotiable
• Demonstrable Agile/sprint-based delivery experience — you know how to work in a structured sprint workflow
• Proven hands-on Salesforce configuration and delivery in a real, complex org
• Comfortable owning a BAU queue with competing priorities and multiple stakeholders
• Strong communication skills — you can translate technical detail into plain language and flag issues early
• Self-sufficient and proactive — you don't wait to be told when something needs attention

Nice to Have

• Experience with HubSpot-Salesforce integration or similar connector-based integrations
• Exposure to ZoomInfo or LinkedIn Sales Navigator within a Salesforce context
• Familiarity with Power BI or similar BI tools
• Background in a SaaS or B2B technology company
• Additional Salesforce certifications (e.g. Platform App Builder, Advanced Admin)

Awareness of artificial intelligence concepts, tools, or applications is considered a strong asset. We highly value candidates who demonstrate curiosity, a proactive mindset, and a willingness to explore and incorporate AI-driven technologies into their work. We support continuous learning in this area.