CRM Specialist, AI-first (Riga)

Bring AI into our lifecycle marketing as an AI-first CRM manager. From day one you'll produce newsletters hands-on while turning “we should use AI for this” into flows that actually run — smarter segmentation, generated content at scale, personalization that would take a human team weeks. This AI capability is new to the team; you get to shape how we build it.

About The Role

Have you already used AI to do real marketing work — and want to be the person who brings that capability to a whole team? We're honest: AI is the skill our CRM team is light on today. That's exactly why this role exists.

TCG’s CRM team runs lifecycle messaging across 20+ shops, and AI is the capability we’re deliberately adding. Think of this as an AI-first CRM manager seat: you’ll do hands-on newsletter production from day one while pairing marketing know-how with practical AI — content generation, predictive segmentation, personalization, workflow automation — and set the standard for how the team uses it responsibly, with a human always on the last mile.

The Customization Group is a global leader in mass customization and print-on-demand e-commerce. We manufacture up to 2.5 million unique, personalized products daily across production sites in Germany, Poland, the USA, and Latvia. Millions of customers find us through our 20+ online shops and 1,000+ partner stores. AI applied to that scale of customer data is the opportunity this role owns.

In a nutshell

• run hands-on newsletter production and make our CRM smarter with AI — content, segmentation, personalization — setting the standard as you go.

What You Will Do

• Produce newsletters, hands-on. From day one you build and ship regular newsletters end-to-end — this is a working production seat, not only an AI layer on top.
• Generate content at scale. Use AI to draft and adapt campaign copy across shops, languages and segments — with a human reviewing the last mile.
• Sharpen segmentation. Apply AI and predictive approaches to find the right customers — churn risk, next-best-offer, lifetime value.
• Personalize the message. Build dynamic, AI-assisted personalization into lifecycle flows.
• Automate the busywork. Turn repetitive CRM tasks into AI-assisted workflows the team can reuse.
• Set the standard. Document prompts, guardrails and what works, so AI use spreads across the team safely.

Requirements

What we genuinely need. Short list on purpose.

Must have

• Typically 2–4 years in CRM, lifecycle or email marketing.
• Hands-on, demonstrable experience with agentic AI in a marketing context — content generation, segmentation or automation workflows you've actually built and shipped, not just general familiarity with AI tools.
• Comfortable with a CRM/ESP platform (Emarsys, Iterable, Braze, CleverTap or similar).
• Able to judge AI output critically — you know when it’s good enough and when it isn’t.
• Working-level English for a globally distributed team.

Nice to have

• Deeper prompt-engineering craft, or a track record standardizing AI-assisted workflows for a team.
• Basic data skills (SQL, spreadsheets) for segmentation.

Who We're Looking For

Two short lists. The "probably not a fit" column is on purpose — it makes the first column more credible, and saves both of us time.

Sounds like you?

• You’ve already used AI to do real marketing work, not just experimented.
• You like being the person who introduces a new capability to a team.
• You’re pragmatic — output that ships beats a clever demo.
• You keep a human in the loop and can explain why.

Probably not a fit if…

• You want a mature AI setup to plug into — here you’re building it.
• You treat AI output as final without review — we keep humans on the last mile.
• You’d rather run classic campaigns than push into new methods.
• Time-zone overlap with European colleagues doesn’t work for you.

What We Offer

A competitive salary of €2,200 – €2,800 gross per month, plus a benefits package that includes:

• Build something new — AI capability from the ground up
• Modern AI + CRM stack — internal AI tools + Emarsys
• International exposure — globally distributed teams
• Local benefits — Health coverage, paid leave & local perks