CRM Specialist

ABOUT GAVINS

At Gavins, we connect deeply with our customers. We are looking for a data-driven, customer-obsessed CRM Professional to join our team. In this role, you will be the mastermind behind our customer lifecycle journeys, turning data into personalized experiences that drive engagement, retention, and loyalty. If you love blending creativity with analytics and know how to make a brand feel like a friend, we want to hear from you.

WHAT YOU’LL DO (RESPONSIBILITIES)

Campaign Strategy & Execution: Design, build, and deploy end-to-end CRM campaigns across multiple channels, including Email, SMS, Push Notifications, and In-App messaging.

Lifecycle Marketing: Map out and optimize the customer journey—from welcome flows and onboarding to re-engagement and win-back strategies.

Segmentation & Personalization: Analyze customer data to create highly targeted audience segments, ensuring the right message reaches the right person at the right time.

A/B Testing & Optimization: Continuously test subject lines, content layouts, send times, and CTAs to maximize open rates, click-through rates, and conversions.

Data & Reporting: Monitor daily and weekly campaign performance, track key metrics (ROI, CLV, Churn Rate), and translate complex data into actionable insights for the team.

Cross-Functional Collaboration: Partner with Creative, Content, and Product teams to align messaging and ensure a seamless, cohesive brand experience.

(REQUIREMENTS)

Experience: 2–4 years of hands-on experience in CRM, email marketing, or lifecycle marketing.

Tech Stack: Proficiency with major CRM & marketing automation tools (e.g., HubSpot, Salesforce Marketing Cloud, Braze, Klaviyo, ActiveCampaign).

Analytical Mindset: Comfortable working with customer data, Excel, and performance analytics tools.

KEY COMPETENCIES

Strong Copywriting: Ability to craft or guide compelling, action-oriented copy aligned with the Gavins brand voice.

Detail-Oriented: A hawk-eye for detail—ensuring zero broken links, typing errors, or formatting errors before sending.

Retention Focus: Passion for customer journey optimization and long-term customer lifetime value (CLV).

Pay: ₹20,000.00 - ₹40,000.00 per month

Benefits:

• Provident Fund

Work Location: In person