CRM Specialist

Job Summary

We are seeking an energetic, commercially minded CRM Specialist to own and drive our end-to-end customer retention strategy, loyalty initiatives, and cross-functional engagement projects in Hong Kong. You will take full responsibility for designing, executing, and optimizing omnichannel campaigns while managing our loyalty program, referral initiatives, and special marketing projects.

This role requires a proactive campaign owner who combines sharp market sense, strong target audience (TA) logic, and engaging copywriting skills with technical execution and conversion tracking to drive customer lifetime value.

Job Responsibilities

• Conceptualize, draft, and execute multi-channel CRM campaigns aligned with promotional calendars, retention goals, and commercial targets.
• Maintain automated customer engagement and conversion journeys.
• Manage, optimize, and grow customer loyalty and referral programs; design reward structures, track participation/redemptions, and refine mechanics to boost customer lifetime value and organic acquisition.
• Build, test, and validate precise target audience (TA) segments and filtering logic to ensure message relevance, database health, and high deliverability.
• Analyze program and campaign performance, produce actionable reports to optimize retention and conversion metrics.

Job Requirements

• 2–4 years of hands-on experience in CRM, customer lifecycle marketing, or loyalty program management within the Hong Kong retail or service industry.
• Proven ability to own campaigns end-to-end, combining creative messaging and local market sense with technical execution.
• Strong logical mindset with hands-on technical experience in segmentation logic setup, data filter validation, and conversion tracking.
• Solid project management and cross-functional collaboration skills to handle multiple initiatives simultaneously
• Openness to leveraging AI tools to streamline content drafting, workflow setup, and campaign execution.
• Familiarity with marketing automation systems, CRM platforms, and omnichannel touchpoints is preferred
• Highly self-driven, positive, well-organized, and eager to take full ownership of outcomes.