CRO Intern

As a CRO Intern, you will use a mix of creativity and analytical thinking to understand website behavior, identify opportunities to improve conversion rates, and support the execution of optimization strategies. This is a customer-facing role requiring strong communication and coordination skills.

The ideal candidate should be data-driven, curious, and willing to learn how user behavior impacts design and conversions. Exposure to UI/UX wireframing would be an added advantage.

What you do:

• Assist in analyzing website performance using qualitative tools (heatmaps, session recordings, surveys) and quantitative tools (Google Analytics or similar)
• Support the team in identifying user behavior patterns and potential areas of improvement in the conversion funnel
• Help in setting up and maintaining basic tracking frameworks to monitor key metrics and user journeys
• Contribute to understanding the “why” behind user actions and assist in forming actionable insights
• Support ongoing optimization efforts across landing pages, product pages, forms, and CTAs
• Assist in the experimentation process, including hypothesis creation, test setup, QA, and result analysis
• Help prepare reports and documentation for A/B testing and optimization initiatives
• Collaborate with designers, developers, and analysts to support smooth project execution
• Stay updated with CRO trends, tools, and best practices through continuous learning

Requirements:

• Basic understanding of UI/UX best practices for websites
• Knowledge of Google Analytics (or similar tools)
• Understanding of digital marketing concepts or any exposure to campaigns impacting website performance would be a plus
• Familiarity with tools such as Google Analytics, VWO, Adobe Target, Optimizely, Google Optimize, etc. would be an advantage
• Exposure to research tools like Hotjar, CrazyEgg, LuckyOrange, or similar platforms is a plus
• Basic understanding of SEO, paid campaigns, or landing page optimization would be beneficial
• Strong willingness to learn and work in a fast-paced, client-facing environment

Benefits of working at Optiphoenix!

• Health Insurance: Company-sponsored health insurance!
• Work Flexibility: Our global clients follow a 5-day workweek, and so do we. We offer flexible hours and a supportive work-from-home policy.
• Culture and Community: Participate in company-sponsored team outings, social events, and an annual trip that foster community and camaraderie.
• Professional Growth: Outstanding learning and growth opportunities for all roles, including working on challenging projects with passionate colleagues. Our CRO team also gets opportunities to travel onsite to Australia and the U.S. to collaborate with our clients.
• Support and Rewards: Benefit from competitive salaries that are at or above industry standards, along with company-sponsored lunches.
• Empowered Environment: Embrace our no official leave policy, rooted in trust; dress comfortably with no formal dress code required.