CRO Manager & Shopify Developer | Lashbabe

CRO Manager & Shopify Developer | Lashbabe

Remote | Full-time, salaried | Mon to Fri, 09:00 to 17:00 Dutch time (CET) | Reports to the CEO

About Lashbabe
Lashbabe is a fast-growing Dutch DTC beauty brand selling DIY lashes and brow products through our own webshop (bylashbabe.com, Shopify Plus) and TikTok Shop. We're a team of ~25 across the Netherlands, the Philippines and Dubai. We move fast, launch often and run on campaigns, which means our website has to be flawless every single day.

The role
You own the health and conversion of our webshop, end to end. Every page a customer touches (homepage, collections, PDPs, landing pages, cart and checkout) is your responsibility. You find what's broken, fix it yourself in code, and make sure the site is fully ready for every campaign period, launch and sale. No handing tickets to an agency and waiting: you spot it, you fix it, you ship it.

What you'll do

Website hygiene & health

• Run daily and weekly checks across the full site: broken links, 404s, dead buttons, wrong prices, missing images, variants showing as unavailable, translation gaps, mobile layout issues
• Keep PDPs accurate and complete: copy, images, pack contents, variant logic, stock availability, reviews, cross-sells
• Monitor site speed, Core Web Vitals and app bloat; remove what slows us down
• Own the error log: every issue is recorded, prioritised, fixed and verified

Checkout & funnel

• Monitor the full funnel from landing to purchase and flag drops immediately
• Maintain and optimise cart and checkout (Shopify Plus Checkout Extensibility): payment methods, shipping options, discount logic, upsells
• Test the purchase flow on all devices, markets and languages before and during every campaign

Campaign readiness

• Update the site for every period: launches, drops, seasonal sales, Black Friday, TikTok Shop-driven peaks
• Build and update landing pages, banners, bundles, discount mechanics and countdown elements, live on time and removed on time
• Pre-campaign QA checklist signed off before anything goes live

Code & fixes

• Write and maintain theme code: Liquid, HTML, CSS, JavaScript
• Fix bugs directly, in a staging theme with version control, never experimenting on live
• Manage app integrations (Klaviyo, reviews, bundles, tracking) and resolve conflicts between them
• Keep tracking clean: GA4, Meta and TikTok pixels, server-side events

CRO

• Build and run a testing roadmap: A/B tests on PDPs, landing pages, cart and checkout
• Use data (Shopify analytics, GA4, heatmaps, session recordings) to decide what to test, not opinions
• Report weekly: conversion rate, AOV, add-to-cart rate, checkout completion, site speed, open issues and tests running

What you bring

• 3+ years hands-on with Shopify, ideally Shopify Plus, for a DTC brand
• Strong Liquid, HTML, CSS and JavaScript. You fix it yourself
• Proven CRO results you can show with numbers
• Experience with A/B testing tools, GA4 and heatmap/session tools (Hotjar, Clarity or similar)
• An eye for detail bordering on obsessive: you notice the misaligned button nobody else sees
• Mobile-first mindset; the large majority of our traffic is mobile and social-driven
• Fluent English; Dutch is a plus
• Comfortable working independently in a remote, fast-moving team

Nice to have

• Experience with beauty or high-SKU, variant-heavy catalogues
• Multi-language, multi-market Shopify setups
• Klaviyo on-site integration (forms, tracking, flow triggers)
• Experience with TikTok-driven traffic and landing pages built for it

How we measure success

• Zero known errors live on the site for longer than 24 hours
• Every campaign live on time, fully QA'd
• Conversion rate, checkout completion and site speed improving quarter on quarter
• A running test roadmap with 4 A/B tests launched per month, each concluded with a documented result

What we offer

• Full-time salaried position, Monday to Friday, 09:00 to 17:00 Dutch time (CET)
• Salary for candidates based in the Philippines: €1,750 to €2,250 per month, depending on experience
• Salary for EU-based candidates: competitive, based on experience and location
• Fully remote
• Direct line to the CEO and real ownership: your fixes go live the same day
• A brand with serious traffic and volume, where your work shows up in revenue immediately

How to apply
Send your CV to [email protected] with:

• Two Shopify stores you've worked on and exactly what you built or fixed
• One CRO test you ran, with the result in numbers
• Bonus: open bylashbabe.com, find three things you'd fix first and tell us why

Anytime. If you're only posting on Philippine channels, delete the EU salary line and you're done.

Pay: Php125,000.00 - Php160,000.00 per month

Work Location: Remote