Cross-border E-commerce Live Streaming Program Planning Manager

Key Responsibilities:

l  Lead the strategic planning and execution of Bonjour’s cross-border e-commerce live-streaming business in Hong Kong. Leveraging the distinctive attributes of Hong Kong-sourced products, including cosmetics, imported health and wellness items, and home & lifestyle goods, as well as the competitive advantages of Hong Kong’s supply chain and the consumption preferences of Mainland Chinese consumers, develop comprehensive, time-bound operational strategies, measurable business objectives, and actionable implementation roadmaps for annual, quarterly, and monthly live-streaming initiatives. These initiatives encompass diverse live-streaming formats: routine product promotion sessions; major platform promotional campaigns (e.g., 618, Double 11, Double 12); new product launch events; influencer co-branded streams; and private-domain customized live-streams.

l  Systematically execute a comprehensive live streaming strategy development process, encompassing category positioning, target audience segmentation, host persona design, content script architecture, interactive gameplay design, traffic acquisition framework formulation, and conversion funnel planning. Upon completion, deliver a standardized, operationally viable, review-ready, and iteratively scalable live streaming implementation package.

l  Orchestrate and execute end-to-end live streaming operations, including strategic planning, real-time pacing management, content quality assurance, and interactive gameplay design. Decompose key performance indicators—including gross merchandise volume (GMV), units sold, unique viewers (UV), conversion rate, new follower acquisition, and repeat purchase rate—into actionable targets; develop data-informed strategies to achieve each objective; and assume full accountability for the overall business performance of live streaming initiatives.

l  Spearheaded end-to-end partnership development with high-caliber brands, including brand expansion, commercial negotiation, onboarding, and strategic deepening of collaboration, while concurrently sourcing certified supply chain manufacturers, cross-border distributors, and category-leading merchants across key product verticals. Focused specifically on the Group’s core cross-border categories: beauty & skincare, health-conscious nutrition, infant care, and premium home lifestyle goods. Managed the full lifecycle of partnership establishment, encompassing brand curation, vendor qualification assessment, quality assurance review, pricing architecture negotiation, exclusive supply channel acquisition, platform exclusivity agreement formulation, and formal contract execution and implementation.

l  Responsible for connecting with mainstream MCN institutions, top streamers, talent networks, live streaming service providers, and platform operation channels in the Mainland, and establishing a stable live streaming cooperation system for the group in the Mainland.

l  By analyzing Mainland Chinese consumers’ shopping behaviors, aesthetic preferences in live streaming contexts, and consumption patterns, systematically refine the value propositions, explanatory frameworks, and presentation formats of cross-border products for Hong Kong-based live streaming campaigns, thereby enhancing the market adaptability of Hong Kong-sourced goods on Mainland platforms. Develop standardized operational procedures (SOPs) for live streaming content creation, comprehensive script templates, and a reusable library of interactive engagement strategies, thereby institutionalizing and scaling the group’s live streaming content capabilities.

l  Real-time monitoring of live streaming room traffic, conversions, transactions, and fan data, analysis of platform algorithms, industry trends, and competitor strategies, combined with the latest developments in the mainland live streaming e-commerce industry, continuous optimization of live streaming strategies, advertising plans, and product combinations to ensure the achievement of business goals.

Requirements:

l  Bachelor's degree or above, majoring in Business Administration, Marketing, Media and related fields are preferred.

l  A minimum of five years of professional experience in campaign planning or live-streaming planning and operations, with comprehensive familiarity with the end-to-end ecosystem, platform policies, traffic acquisition mechanisms, and conversion optimization strategies within China’s live-streaming industry.

l  Candidates with prior experience in listed companies or in managing cross-border e-commerce live streaming operations will be given preferential consideration.

l  Candidates with established cooperation resources from the Mainland, including institutions, host organizations, platform operators, live streaming service providers, and collaborative brands, will be given priority consideration.

l  Possess excellent capabilities in brand connection, business negotiation and resource integration, and be able to independently connect with various cooperation partners from the Mainland.

l  Demonstrates exceptional proficiency in data analysis and iterative performance review, enabling systematic identification of operational bottlenecks, optimization of live streaming workflows, and sustained improvement in conversion rates and profitability.