Cross-Border E-commerce Operations Manager

该职位来源于猎聘 Key Responsibilities:

• Platform Sales & Operations Management -Develop and execute annual, quarterly, and monthly sales and operations strategies for overseas B2C/B2B e-commerce platforms. -Manage day-to-day store operations, including listing optimization, product uploads, keyword strategy, PPC advertising, and promotion planning. -Continuously monitor and improve store performance metrics (conversion rate, click-through rate, average order value, repurchase rate, inventory turnover, etc.).
• Vendor & Implementation Supervision -Liaise with and manage third-party operations service providers/suppliers, ensuring proper execution of store operation plans. -Regularly review supplier performance (ad ROl, campaign results, content quality), propose optimization requirements, and track corrective actions.
• Brand Value Enhancement -Plan and execute branded content (A+ pages, brand stories, video assets, etc.) based on FMCG product characteristics to increase brand awareness and reputation in target markets. -Manage user reviews and social proof (reviews, Q&A) to improve store ratings and brand credibility.
• Performance Analysis & Effectiveness Tracking -Establish operational data monitoring systems; conduct in-depth analysis of sales performance, traffic structure, competitor dynamics, and consumer behavior; produce weekly/monthly reports. -Dynamically adjust operational strategies based on data insights to continuously optimize the sales funnel.
• Supply Chain Coordination & Management -Collaborate with internal supply chain and logistics teams to develop replenishment plans and restocking cadence, maintaining healthy inventory levels. -Coordinate with fulfillment resources such as overseas warehouses and FBA/FBW to optimize shipping lead times and logistics costs. -Address supply chain coordination issues arising from operations, such as abnormal orders or high return rates. Qualifications:
• Language Proficiency -English proficient as a working language; ability to write product/ad copy in English and communicate verbally and in writing with overseas service providers.
• Industry Experience -5+ years of experience in cross-border e-commerce platform operations, including at least 2 years of hands-on experience with FMCG categories (personal care, home essentials, food & beverage, baby products, etc.).
• Platform Knowledge -Familiar with the rules and operational tools of major cross-border platforms (e.g., Shopee, Lazada).
• Management Ability -Experience managing external vendors/service providers, with the ability to effectively supervise execution and evaluate performance.
• Data & Supply Chain -Ability to independently conduct sales forecasting, inventory analysis, and supply chain coordination. Hands-on experience with ERP or supply chain coordination systems is a plus.
• Core Competencies -Results-driven, able to work under pressure, with cross-cultural communication awareness and strong logical analytical skills.