Customer Activation Manager RTEC & Snacks

About the Opportunity

At Mars Snacking, our purpose is to inspire moments of everyday happiness. We are home to some of the world’s most loved brands, including M&M’S®, Snickers®, Skittles®, and Extra®.

We are seeking a commercially minded, proactive Customer Activation Manager to join our Hong Kong Commercial team. Reporting to the Customer Activation Lead HK, you will act as the crucial bridge between brand strategy and retail execution—translating cluster brand visions into disruptive in-store activations, bespoke customer displays, and persuasive selling stories that maximize physical availability, engage shoppers, and drive conversion at the retail shelf.

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Key Responsibilities

• Customer Activation & In-Store Execution: Grounded in shopper and retail insights, plan and execute customer-specific activations, displays, and point-of-sale materials (POSM) to maximize physical availability, brand visibility, and shopper conversion.
• Cluster Localization: Act as the primary Hong Kong market contact for the cluster Category Business Unit (CBU), adapting and executing regional/global brand campaigns to fit local retail nuances.
• Joint Customer Planning: Collaborate closely with Customer Development (Key Account) teams to build aligned annual activation calendars integrated with Joint Business Planning (JBP) and S&OP+ cycles.
• Tailored Retail Selling Stories: Develop compelling commercial decks, channel propositions, and POS toolkits to empower the sales team during customer negotiations and joint promotional alignments.
• Category & Perfect Store Excellence: Partner with Category Leadership and Perfect Store teams to establish channel- and account-specific KPIs, tracking execution standards and ROI to continuously optimize future campaigns.
• Customer & Shopper Advocacy: Build strong, influential relationships with key retail partners. Serve as the internal voice of the customer and shopper, ensuring customer strategies and operational plans are mutually beneficial.

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Requirements & Qualifications

• Education: Bachelor’s degree in Business Administration, Marketing, or a related discipline.
• Experience: 5+ years of relevant experience in Trade Marketing, Shopper Marketing, Customer Activation, or Key Account Management, preferably within the FMCG / consumer goods sector.
• Commercial & Shopper Acumen: Solid understanding of Hong Kong retail channels (Modern Trade, Convenience, Supermarkets), shopper behavior, and category fundamentals.
• Analytical Capability: Proficient in analyzing sales trends, promotional ROI, and retail audit data to translate numbers into actionable commercial plans.
• Influencing & Negotiation: Proven ability to navigate objections, manage stakeholder relationships across functions, and collaborate effectively with external retail buyers.
• Language Proficiency: Fluent in written and spoken English and Cantonese (Mandarin is a plus).
• Work Style: High resilience, solution-oriented mindset, and agile in adapting to fast-paced commercial market shifts.

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What We Offer

• Attractive Compensation & Benefits: Competitive base salary, performance incentive bonus, comprehensive medical and dental insurance covering dependents.
• Work-Life Balance: 5-day work week with hybrid/flexible work arrangements.
• Career Growth: Transparent career development pathways across local, regional (cluster), and cross-functional opportunities within Mars.
• Values-Led Environment: A people-first culture driven by The Five Principles (Quality, Responsibility, Mutuality, Efficiency, Freedom).

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Application Procedure

Interested candidates, please submit your full resume stating current and expected salary, along with your earliest availability, via JobsDB "Apply Now".

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