Customer Development Manager - Bicol Based

Department Modern Retail 3

Employee Type Probationary

Grow Beyond UR Job with URC! Create UR journey in a workplace where your growth goes beyond UR job. Thrive in an environment filled with fun, collaboration, and fulfillment as we delight everyone with good food choices.

Universal Robina Corporation is looking for a Customer Development Manager (Bicol Based) What are the Roles and Responsibilities?

• Deliver sales, volume, market share, and profitability targets for assigned accounts and territories.
• Build and maintain strong relationships with LCC buyers and key customer stakeholders to drive long-term business growth and partnerships.
• Develop and execute account growth plans, Joint Business Plans (JBPs), and customer initiatives aligned with business objectives.
• Lead regular business reviews with customers and recommend growth opportunities based on performance, market trends, and customer insights.
• Drive assortment expansion, new product listings, SKU availability, and distribution initiatives to maximize sales opportunities.
• Plan, implement, and monitor customer promotions, trade activities, and activations to achieve sales and profitability objectives.
• Manage customer concerns, escalations, and negotiations effectively to strengthen business relationships and secure mutually beneficial agreements.
• Lead negotiations related to trading terms, promotional programs, product listings, and customer agreements.
• Analyze sales performance, OFR, inventory levels, category trends, and market data to identify opportunities, risks, and actionable recommendations.
• Monitor account performance, identify gaps, and implement corrective action plans to achieve agreed targets and KPIs.
• Manage trade investments and promotional spending to ensure optimal return on investment (ROI) and financial efficiency.
• Ensure excellent execution of promotions, product launches, merchandising standards, and customer-driven initiatives across assigned territories.
• Coordinate closely with Supply Chain, Marketing, Finance, and Operations teams to resolve issues, ensure product availability, and deliver customer commitments.
• Collaborate with cross-functional stakeholders to support business priorities and ensure smooth execution of customer plans.
• Prepare and deliver compelling business presentations, recommendations, and action plans to customers and management.
• Conduct customer visits, store audits, market checks, and business reviews to strengthen market presence and identify growth opportunities.
• Ensure compliance with company policies, trade investment guidelines, and account documentation requirements.
• Travel extensively within the Bicol Region and independently manage field activities to support customer and business requirements.

What are the Qualifications?

• Bachelor's Degree in Business Administration, Marketing, Management, or any related field.
• Proven experience in Customer Development, Key Account Management, or Sales within the FMCG industry.
• Experience handling LCC accounts or other Modern Trade accounts is highly preferred.
• Strong customer relationship management and stakeholder engagement skills.
• Good commercial understanding of sales, profitability, trade investments, pricing, and ROI.
• Strong analytical and negotiation skills.
• Effective communication, business review, and presentation skills.
• Ability to collaborate with cross-functional teams and drive execution excellence.
• Proficient in SAP, Power BI, Nielsen, or similar business systems is an advantage.
• Must possess a valid driver's license and be willing to travel extensively across the Bicol Region.
• Willing to work onsite in Bicol.

Apply with us today and join us in delighting our employees, customers, consumers, and communities with good food choices!

NOTE: Universal Robina Corporation does not collect fees throughout our recruitment process and does not collaborate with any travel agency or third party to provide accommodation or other services to job applicants.

Experience Range Range (Years) 2 - 6 years

Job posted on 2026-10-08