Customer Development Manager

CDM

I. ROLE&RESPONSIBILITIES

Department’s Top 3 Objectives:

1. Achieve the Commercial Goals
2. Improve Customer Engagement in order to develop the Customer Partnership
3. Flawlessly Execute at the shelf for shoppers

Core Responsibilities:

• Business managing
• Customer Planning
• Win-Win & Mutual Benefits  Approaching
• Customer Negotiation
• Spending managing
• 5Ps Execution Managing
• Continuous Profitable/ Sustainable Growth Managing

Day-to-day responsibilities:

• Monitoring sales and distribution performance, particularly for new products, and taking timely action to drive continuous improvement.
• Regularly visiting stores in order to identify areas of improvement.
• Resolving operational issues at head/regional offices or in-store.
• Leads development of 18-month rolling, joint, “win-win” business plans (baseline and promotions) covering sales, volume, and profitability at PPG/SKU level, and incorporating customers’ objectives and strategy.
• Monitors compliance of 5P activity execution against established agreements/objectives and tracks interim performance of 5P activities to identify shortfalls/potential upsides against established objectives.
• Identifies causes of 5P activities’ underperformance, both internal and external to Colgate.
• Develops and pre-evaluates corrective action plans for 5P activities; seeks approval and executes as required.
• Collects information on the external environment (e.g., competitor activity) during the promotion period.
• Conducts post-evaluation analysis based on activity details and compares results with pre-evaluation analysis, explaining any potential differences.
• Identifies insights from post-evaluation analyses and incorporates learning into future customer/RE strategy.

II. EDUCATION AND FUNCTIONAL EXPERIENCE REQUIRED

Educational Qualifications:

• Bachelor’s Degree or Higher in Business Administration, Marketing or related

• Experience:

  • 1-3 Years Of Consumer Goods Industry Experience
  • 3-5 Years Of Functional Experience

• Professional Qualifications:

  • Planning And Priority Setting
  • Building Strong Relationship And Conducting Negotiation With Customer
  • Customer Engagement

• Skills:

  • Good Listener And Balance Discussion
  • Good Analytical Thinking To Identify Potential Business Factors
  • Good Command Of Spoken And Written English
  • Possess leadership skills
  • Strong Initiative skill

• Functional Competencies:

  • Customer Influence And Negotiation
  • Understand Our Environment