Customer Development Manager

Key Responsibilities

• Develop customer segment strategies and translate them into annual and quarterly action plans with clear KPIs.
• Assess market potential, customer opportunities, and sales growth by segment and branch area.
• Create sales playbooks, customer profiles, sales processes, and segment-specific selling guidelines.
• Design and deliver training programs to support Sales Representatives (SRs) and improve segment penetration.
• Analyze customer and sales data to generate insights, identify opportunities, and improve business performance.
• Monitor sales performance, customer acquisition, coverage, and segment effectiveness.
• Collaborate with BI and cross-functional teams to enhance reporting, dashboards, and customer segmentation.
• Support sales force transformation, customer allocation planning, and segment-based sales structure implementation.

Qualifications

• Bachelor's Degree in Civil Engineering, Structural Engineering, Construction Management, or related fields.
• 4–6 years of experience in construction projects, project sales, sales engineering, business development, key account management, or related B2B commercial roles.
• Solid understanding of construction project lifecycle, developers, contractors, project managers, and material procurement processes.
• Experience in building materials, home improvement retail, construction-related businesses, or industrial B2B markets is preferred.
• Strong analytical skills with proficiency in Excel and Power BI.
• SQL knowledge is an advantage.
• Strong presentation and stakeholder management skills.
• Candidates at Senior or Supervisor level seeking their first managerial opportunity are welcome.