Customer Engagement & Growth Associate

Job Role Summary

The Customer Engagement & Growth Associate supports the planning, coordination and execution of customer engagement programmes and campaigns aimed at acquiring new customers, increasing participation, improving customer retention and strengthening long-term customer relationships.

The role works closely with internal teams, outlets and external partners to deliver customer-facing initiatives across digital, retail, events and community channels, while monitoring programme performance and identifying opportunities to improve the overall customer journey.

Job Description

• Plan, coordinate and execute customer engagement programmes, campaigns, events and activations from preparation through completion.
• Coordinate programme timelines, deliverables, materials, manpower, communication and stakeholders to ensure smooth execution.
• Work closely with outlets, Operations, Marketing, Customer Retention, other business units and external partners on programme implementation.
• Support customer engagement activities through channels such as WhatsApp, Alpro App, SMS, social media, in-store activities, events, calls and digital platforms.
• Prepare campaign mechanics, programme briefs, FAQs, execution guides and communication materials.
• Ensure outlets and relevant stakeholders understand programme requirements and follow up on implementation progress.
• Monitor customer participation, registrations, responses, visits, transactions, redemptions, conversion and other programme performance indicators.
• Identify execution gaps, low-performing areas and customer drop-off points, and support corrective or improvement actions.
• Support customer retention initiatives, including customer segmentation, targeted outreach, follow-up activities and engagement offers.
• Review the customer journey to identify opportunities to improve communication, registration, redemption and overall customer experience.
• Prepare programme updates, performance reports, dashboards, post-campaign reviews, customer insights and recommendations for future improvement.
• Perform other related duties and support customer engagement initiatives as assigned by the superior.

Job Requirements

• Bachelor's Degree or Diploma in Marketing, Digital Marketing, Business, Communications, Mass Communication, Psychology, Consumer Behaviour, Data Analytics, Retail Management, Event Management, Healthcare, Pharmacy or a related field.
• Fresh graduates and early-career candidates are encouraged to apply.
• Good communication, interpersonal and stakeholder coordination skills.
• Strong organisational skills with the ability to manage multiple tasks, timelines and follow-up actions.
• Customer-oriented, proactive, resourceful and comfortable working in a fast-moving environment.
• Comfortable working with basic data and using performance results to evaluate programme effectiveness.
• Good presentation, documentation, project coordination and problem-solving skills.
• Working knowledge of AI-related software and digital tools is an advantage.
• Experience or exposure to CRM, loyalty programmes, retail, e-commerce, digital marketing, social media, customer service, events, campaign management, WhatsApp engagement or marketing automation will be an added advantage.

职位类型：全职

薪资： RM3,000.00至RM5,000.00（每月 ）

Work Location: 现场办公