Customer Engagement Executive

About the role

Responsible for managing customer engagement campaigns and customer journeys across multiple digital channels, including Email, WhatsApp, Push Notifications and In-App. The role also supports website/app content and digital touchpoints across all stores.

Key responsibilities

• Plan, build and execute customer engagement campaigns across Email, WhatsApp, Push and In-App.
• Build and manage customer journeys, segments and automated campaigns using the Customer Engagement Platform.
• Monitor campaign performance and provide insights to improve engagement and conversion.
• Support website and mobile app content updates, ensuring information is accurate and timely.
• Maintain and update Google Business Profiles (GBPs) across all MYDIN stores.
• Coordinate with Marketing, E-Commerce, IT and Operations teams to deliver campaigns and digital initiatives.
• Ensure campaign content, schedules and customer communications are accurate and aligned with business objectives.

About you

• 2–4 years of experience in CRM, CDP, customer engagement, digital marketing or a related field.
• Hands-on experience with customer journeys, campaign management and digital engagement platforms.
• Good analytical, communication and coordination skills.
• Detail-oriented, proactive and able to manage multiple campaigns and deadlines.