Customer Growth Analyst

About the job

We are looking for a Customer Growth Analyst to drive Halan’s super app growth across credit, savings, e-commerce, and engagement. You will analyze customer behavior to optimize acquisition, retention, and cross-sell, while building metrics and evaluating ROI to improve LTV, ARPU, and CAC. Strong analytical skills are essential in this high-impact role that directly shapes customer growth at scale.

What you’ll do!

• Optimize key growth metrics (CAC, LTV, ARPU, retention, engagement, funnel conversion) to maximize customer lifetime value and business sustainability.

• Interpret and analyze data to deliver actionable user insights, create clear reports, and collaborate with analytics, data science, and product teams to build and implement customer lifetime optimization strategies

• Design and execute growth experiments (A/B tests, segmentation, cohort analyses) to validate hypotheses and unlock new acquisition, activation, and retention opportunities

• Build automated, actionable growth reporting that surfaces insights on efficiency, funnel performance, and campaign impact, enabling teams to move faster on data-driven decisions

• Design and execute customer growth initiatives (campaigns, offers, promotions, loyalty programs, gamification, automated journeys, CVM) to drive engagement and portfolio growth

• Develop and apply advanced segmentation strategies to personalize experiences, improve retention, and maximize portfolio performance across cards and financial services

• Collaborate with data, product, marketing, and leadership teams to identify business needs and develop customer lifetime optimization strategies

Who you are!

• 0-3 years of proven experience in an analytical role (preferably in a B2C business domain).

• Familiarity with financial services or digital commerce KPIs

• Advanced proficiency in Microsoft Excel; SQL/Python knowledge is a strong plus

• Strong understanding of growth and performance methodologies (A/B testing, cohort analysis, statistical techniques) with hands-on experience in tools such as WebEngage, Mixpanel, and Metabase.

• Strong analytical mindset with the ability to solve problems and work with large datasets

• Ability to prioritize opportunities based on business impact

• Strong verbal and interpersonal communication skills, with the ability to confidently present to management and C-level teams