Customer Insights Analyst

About the role

AEON Credit Service (M) Bhd is seeking a talented Customer Insight Analyst to join our team in Bangsar South, Kuala Lumpur. This is a full-time position where you will play a key role in driving customer-centric strategies and optimising our product and service offerings.

What you'll be doing

• Utilize data analytics to improve efficiency and identify new opportunities.
• Use customer data to establish offer, segment and variable test and then track associated performance.
• He or she will effectively manage and oversee the implementation & execution of data driven marketing campaigns through targeted marketing to maximize customer lifetime value.
• Involvement in company project.
• Perform data analytics, including predictive analytics or machine learning analytics in objective to improve portfolio quality, strategically in line with risk management, model development & business growth.
• Provide data analysis and insights which can be translated to data-driven products.
• Finding actionable insights to help drive high impact business changes.
• Communicate with the product and business team to understand business processes, provide insights based on business result.

What we're looking for

• Bachelor’s degree in Marketing, Communications, Business, Arts, Information Technology Computer Science or other related creative discipline required
• Preferably minimum 3 years of experience in related fields
• Experience with relational database marketing systems and methodologies.

Apply now for this exciting opportunity!