Customer Journey Analyst

Key Responsibilities

• Act as a Subject Matter Expert and lead point of contact for customer engagements.
• Manage multiple customer engagements and build trusted relationships with clients and implementation partners.
• Gather and document business, functional, and technical requirements, KPIs, and implementation objectives.
• Review solution designs, validate implementations, troubleshoot technical issues, and provide recommendations.
• Provide technical advisory, best practices, enablement, and coaching to customers and partners.
• Work closely with marketers, analysts, developers, and business stakeholders, including senior leadership.
• Create technical documentation, presentations, assessments, and recommendations.
• Collaborate with Adobe internal teams and implementation partners throughout the project lifecycle.

Technical Skills

• Strong experience with Adobe Analytics and Customer Journey Analytics (CJA).
• Experience creating/managing CJA connections and data views and troubleshooting data from multiple sources.
• Knowledge of Adobe Experience Platform (AEP) Core, schemas, datasets, and related concepts.
• Experience with Adobe Analytics Source Connectors and Analytics-to-CJA migration.
• Familiarity with Web SDK and Mobile SDK implementations.
• Strong experience with Adobe Launch / tag management solutions.
• Strong-to-advanced knowledge of JavaScript, jQuery, AJAX, Web Services/APIs.
• Understanding of HTML, web protocols, online marketing, and web/mobile analytics.
• Exposure to CJA APIs for automation, data extraction, and integration is an advantage.
• Understanding of integration between Adobe Analytics and other Adobe solutions such as Target, AEM, and Audience Manager is a plus.

Preferred Experience

• Previous client-facing consulting experience.
• Experience with Adobe Analytics, Launch, Mobile, Video, and OTT analytics implementations.
• Web or mobile application development experience.
• Experience presenting to both technical and business audiences.
• Strong communication, presentation, documentation, problem-solving, and stakeholder-management skills.
• Bachelor's/Master's degree in Computer Science or equivalent experience.