Customer Journey Analytics

About Us:

LTIMindtree is a global technology consulting and digital solutions company that enables enterprises across industries to reimagine business models, accelerate innovation, and maximize growth by harnessing digital technologies. As a digital transformation partner to more than 700+ clients, LTIMindtree brings extensive domain and technology expertise to help drive superior competitive differentiation, customer experiences, and business outcomes in a converging world. Powered by nearly 90,000 talented and entrepreneurial professionals across more than 30 countries, LTIMindtree - a Larsen & Toubro Group company — combines the industry-acclaimed strengths of erstwhile Larsen and Toubro Infotech and Mindtree in solving the most complex business challenges and delivering transformation at scale. For more information, please visit www.ltimindtree.com.

Key Responsibilities

• Design develop and maintain Adobe Customer Journey Analytics CJA implementations that deliver actionable customer insight
• Configure and manage data views connections calculated metrics dimensions filters and derived fields within CJA
• Integrate and validate data from Adobe Experience Platform AEP and multiple enterprise sources for customer journey analysis
• Build and maintain interactive dashboards reports scorecards and visualizations for business users and leadership teams
• Analyze customer behavior across channels and recommend actions to improve engagement retention and conversion
• Ensure data quality governance and consistency by troubleshooting discrepancies and validating analytics implementations
• Translate business reporting requirements into scalable CJA solutions in partnership with stakeholders
• Work with marketing product and engineering teams to define KPIs measurement frameworks and journey reporting strategy
• Support Adobe Analytics to CJA migration and modernization initiatives including data mapping and validation
• Stay current with Adobe Experience Cloud capabilities and drive adoption of best practices in journey measurement attribution and reporting
• MustHave Skills
• Handson delivery experience with Adobe Customer Journey Analytics CJA
• Working knowledge of Adobe Experience Platform AEP schemas datasets identities and data ingestion
• Strong grounding in web and app analytics customer journey analysis data modelling and reporting
• Proficiency in SQL and structured data validation techniques