Customer Lifecycle Manager

Who you are

• The ideal candidate combines analytical rigor with strong campaign execution skills and a passion for understanding customer behavior
• 4–6+ years of experience in CRM, lifecycle marketing, retention marketing, or customer engagement
• Proven track record of driving customer retention and reactivation in a digital, marketplace, subscription, or e-commerce business
• Hands-on experience with CRM and Braze is a must!
• Strong analytical, project management, and stakeholder management skills, with experience using customer data to drive informed business decisions
• Experience with customer segmentation, lifecycle design, and marketing automation
• Strong understanding of experimentation methodologies and A/B testing
• Comfortable working with data visualization and analytics tools such as Looker, Tableau, Amplitude, Mixpanel, or Google Analytics
• Excellent written and verbal communication skills in both German and English, with the ability to communicate data-driven insights and translate them into actionable business recommendations
• We would like to encourage you to apply even if you do not yet meet 100% of our expectations listed above. For us, your personality and motivation are just as important as your professional qualifications

What the job involves

• We are looking for a data-driven and customer-centric Customer Lifecycle Manager to lead customer retention and reactivation initiatives across our German market
• In this role, you will own the CRM strategy and execution for existing customers, driving engagement, repeat bookings, customer lifetime value, and win-back performance
• You will work at the intersection of marketing, data, product, and customer operations to deliver highly personalized customer journeys that strengthen customer loyalty and maximize retention
• Own the CRM strategy to increase customer reactivation, retention, repeat bookings, and customer lifetime value
• Design, execute, and optimize personalized lifecycle journeys across email, push notifications, SMS, and other CRM channels
• Develop customer segmentation and targeting strategies using behavioral and lifecycle data to deliver relevant, timely communications
• Use data, experimentation, and A/B testing to continuously improve CRM performance and measure business impact
• Partner closely with Product, Data, Marketing, Operations, and Customer Support to identify and deliver cross-functional initiatives that improve customer retention and reactivation
• Monitor and report on key CRM KPIs, turning customer insights into actionable recommendations and a prioritized roadmap

Benefits

• The possibility of hybrid working
• Monthly employee and pulse surveys to measure your satisfaction
• Flexible working times
• Extra days off for child sickness
• Visa guidance
• Fresh fruits and vegetables
• Weekly yoga clas
• Training sessions and team building activities