Customer Marketer

Who you are

• 4+ years of experience in customer marketing, field marketing, account-based marketing, or a related role
• Experience developing high-touch, first-party customer programs, events, communities, or account-based campaigns
• Strong understanding of how customer marketing can support expansion, retention, advocacy, and long-term customer value
• Experience partnering closely with Customer Advocacy and Sales teams to identify priorities and translate them into marketing programs
• Strong program development skills, with the ability to move beyond one-off events and build repeatable motions that can scale across regions and customer segments. Experience building out training curricula a plus
• A strong customer orientation and ability to understand what will genuinely be useful and valuable to customers, rather than simply creating another marketing touchpoint
• Excellent project management skills and the ability to manage multiple programs, stakeholders, and timelines simultaneously
• Strong written and verbal communication skills, with comfort engaging customers and senior internal stakeholders
• Experience with Salesforce, HubSpot, or similar CRM and marketing automation platforms
• Experience in public sector, public safety, or state and local government is highly desirable
• Willingness to travel regularly to support customer programs and regional engagement

What the job involves

• As our first Field Marketer focused exclusively on customer programming, you’ll own our end-to-end field program designed to engage power-users, leadership, and elected officials in the field
• You’ll build on our existing field motion to drive user engagement, evangelism, and solidify Peregrine’s place as a key partner to government agencies seeking to lead in responsible AI, governance, data privacy, and digital transformation
• This role will own high-touch customer marketing programs that deepen relationships, build community, and drive core retention, adoption, and expansion KPIs within our existing cohort of customer agencies spanning state and local government
• Sitting at the intersection of Customer Advocacy and Field Marketing, you’ll develop programs that bring customers together around shared challenges, use cases, and opportunities to learn from one another
• This role will be responsible for building our initial owned customer events into a complete program that extends from end-user groups and practitioner workshops to executive engagement programs and innovation events for agency and Peregrine executive leadership
• You’ll also partner closely with digital growth, content, and customer marketing to improve the pipeline of intelligence, case studies and thought leadership to fuel other parts of our go-to-market motions
• The goal is to build a repeatable customer field marketing engine that creates measurable impact on advocacy, adoption, and renewals
• Build our event program from the ground up: power-user education (user groups, workshops) and executive thought leadership (command staff programming on AI, governance, and digital transformation)
• Partner with Customer Advocacy and FDE to design curricula with genuine training value, not content wrapped around an agenda
• Own field programs including user gatherings, executive events, roundtables, and workshops, tailored to each audience
• Build customer communities that connect peers and deepen engagement
• Work with trade associations to build Peregrine's presence in target segments
• Build repeatable programs that surface and accelerate expansion
• Partner with Customer Advocacy and Content to activate champions through speaking and storytelling
• Measure impact against clear KPIs: attendance and NPS, expansion and referral pipeline, and adoption alongside Customer Advocacy
• ---What success looks like---
• Peregrine has a repeatable field marketing motion with distinct tracks for practitioner education and executive thought leadership
• User groups are recognized as a real driver of adoption with enthusiastic pull demand from the market
• Peregrine's thought leadership series establishes the company as the trusted partner on responsible AI operationalization and governance
• Customer programs consistently surface and accelerate expansion
• Customer Advocacy and Sales treat Customer Field Marketing as a strategic partner, not simply an events function
• Peregrine has a visible, credible presence in relevant trade associations
• Digital and field customer marketing operate as one connected motion, with in-person engagement informing lifecycle programs and digital signals informing field strategy

Benefits

• Health insurance: Enjoy top-notch health, dental, and vision insurance. Your health matters
• Unlimited PTO: Assume responsibility for how much time you take off. Trust is everything
• Competitive 401k: Leverage a Peregrine-sponsored 401k plan. And think of your future
• Wellness stipend: Use Peregrine’s wellness stipend to focus your body and mind
• HSA: Set aside money to pay for qualified medical expenses with a HSA
• Parental leave: Because we want to support the Peregrine parents out there
• Professional development: Access a range of professional development courses and resources
• Recreational perks: Enjoy a whole host of travel and leisure discounts, and explore new things