Customer Marketing Manager

Who you are

• 3+ years of experience in customer marketing, lifecycle marketing, or related marketing roles in B2B SaaS
• Proven ability to build and execute marketing campaigns to drive customer engagement, retention, and expansion
• An AI-first mindset, with the ability to continuously leverage AI tools to simplify processes, streamline workflows, boost efficiency, and drive measurable business impact
• Strong communication skills, both written and verbal
• Experience working cross-functionally with Sales, Customer Success, and Product Marketing
• Comfortable managing multiple programs and stakeholders across regions
• Experience with tools such as Salesforce, Marketo, and customer marketing platforms
• Strong organizational and project management skills
• Experience managing events, campaigns, and customer programs
• Data-driven mindset with the ability to measure and communicate impact
• High-energy, proactive, and execution-oriented

What the job involves

• We’re looking for a strategic and execution-focused Customer Marketing Manager to drive retention, expansion, and advocacy across Emplifi’s customer base
• In this role will focus on turning satisfied customers into long-term partners and active advocates. You will own programs that increase customer engagement, drive cross-sell and upsell opportunities, and build a strong pipeline of customer proof to support growth
• You will play a critical role in ensuring Emplifi delivers value beyond the product—creating meaningful customer experiences that strengthen relationships and drive measurable business outcomes
• Work closely with leadership across Marketing, Customer Success, Sales, and Product to drive customer engagement, retention, and expansion across Emplifi’s customer base
• Partner with Product Marketing to develop and execute programs that ensure customers are realizing value from the platform, increasing adoption and long-term retention
• Drive campaigns and initiatives that support cross-sell and upsell opportunities, partnering with Sales and Customer Success to identify and activate expansion opportunities
• Drive reuse of demand generation campaigns and assets for customer audiences, tailoring messaging to support retention and expansion
• Scale Emplifi’s customer advocacy program, including case studies, testimonials, reviews, and reference management
• Identify, engage, and nurture customer champions, turning satisfied customers into active advocates and contributors
• Drive creative and engaging customer marketing activities across regions, balancing global consistency with local relevance
• Research, plan, and manage customer engagement programs, including webinars, roundtables, and virtual and in-person events
• Establish and run customer advisory boards in partnership with Product and Customer Success to ensure customer feedback informs product direction
• Support the strategy and execution of customer-focused events, including Emplifi’s user conference and regional activations
• Identify and engage third-party experts, partners, and customers to strengthen credibility and deepen relationships
• Manage program execution end-to-end, including logistics, vendors, and budgets, ensuring high-quality delivery across all initiatives