Customer Relationship Management Manager

CRM Manager | Fashion & Lifestyle

London | Hybrid Working | Up to £60,000 + Benefits

We're working with a fast-growing fashion and lifestyle brand that's looking for a talented CRM Manager to take ownership of its customer retention and lifecycle marketing strategy!

With the brand continuing to grow, you'll have the opportunity to shape the CRM strategy, introduce fresh ideas and develop engaging customer experiences that drive loyalty and revenue.

If you love getting creative with Klaviyo, understanding what makes customers tick and turning insights into commercial results, this could be a great next step!

The Role

You'll have plenty of freedom to develop new ideas, improve existing campaigns and play a key part in the brand's continued growth.

• Develop and deliver engaging, personalised email marketing campaigns that reflect the brand's identity.
• Take ownership of CRM strategy, customer journeys and retention initiatives.
• Manage Klaviyo, including automations, segmentation, A/B testing and campaign optimisation.
• Plan CRM activity around new collections, product launches and key seasonal events.
• Analyse customer behaviour, repeat purchases and lifetime value to identify opportunities for growth.
• Work closely with creative and ecommerce teams to develop loyalty initiatives and continually improve the customer experience.

What We're Looking For

• 4+ years' experience in CRM, lifecycle or retention marketing within a DTC or ecommerce brand.
• Ideally a background in fashion, beauty, lifestyle or a similar consumer-focused industry.
• Strong hands-on Klaviyo experience, including email campaigns, automations and segmentation.
• Good working knowledge of Shopify and ecommerce customer journeys.
• Confident analysing CRM performance, customer retention and lifetime value using Excel or Google Sheets.
• A creative, commercially minded individual who enjoys taking ownership, bringing fresh ideas and driving results.
• Experience with SMS marketing and loyalty programmes would be a bonus!

What's on Offer?

• Salary up to £60,000, depending on experience
• Hybrid working, 3 days per week in the office
• 25 days' holiday + bank holidays
• Private Bupa healthcare
• Enhanced pension contributions
• Professional development and progression opportunities

Interested?

If you're passionate about CRM, love the fashion and lifestyle space and want the freedom to make your mark within a growing brand, we'd love to hear from you!

Apply today or contact Angelina at Golden Fox Recruitment for a confidential chat.