Customer Relationship Manager

Job Description - CRM Executive/Manager
Department: Sales / Customer Relationship Management
Industry: Transformer Manufacturing (Power & Distribution Transformers)
Location: Indore (Dharampuri)
Reports To: MD/Director
Job Summary
We are looking for a proactive and customer-focused CRM Executive/Manager to handle
inbound and outbound calls, understand customer requirements, generate and follow up on leads,
provide product information and quotations, and convert enquiries into sales. The candidate will
also be responsible for managing leads received through IndiaMART and other sources.
Key Responsibilities
Handle inbound calls from customers and understand their product requirements.
Make outbound calls to prospective and existing customers for business development and
sales.
Understand customer requirements and suggest suitable products/services.
Explain product features, specifications, pricing, and other relevant information to customers.
Generate new leads through calling, follow-ups, references, and other sources.
Handle and follow up on leads received through IndiaMART.
Maintain regular follow-up with leads through calls, WhatsApp, and email.
Prepare and share quotations with customers as required.
Convert qualified leads into sales and achieve assigned sales targets.
Maintain accurate records of customer interactions, enquiries, quotations, and follow-ups.
Coordinate with the sales, technical, production, and dispatch teams for customer requirements.
Build and maintain positive relationships with existing and potential customers.
Update lead status and customer information in CRM/software or other company records.
Follow up on pending quotations and ensure timely closure of enquiries.
Prepare regular reports related to calls, leads, follow-ups, and sales conversion.
Required Skills
Good communication and interpersonal skills.
Strong convincing and negotiation abilities.
Customer-handling and relationship-management skills.
Good follow-up and lead-conversion skills.
Basic knowledge of MS Office and CRM software.
Experience handling IndiaMART leads will be an added advantage.
Sales-oriented approach with the ability to achieve targets.
Qualification & Experience
Qualification: Graduate in any discipline.
Experience: 4 years of experience in CRM, tele sales, inside sales, customer handling,or business development.
Candidates with experience in B2B sales / industrial products / manufacturing will be preferred.
Key Performance Indicators (KPIs)
Number of inbound and outbound calls.
Number of qualified leads generated.
IndiaMART lead response and follow-up.
Number of quotations generated.
Lead-to-sales conversion ratio.
Sales achieved against assigned targets.
Customer follow-up and response time.
Customer satisfaction and relationship management.