Customer Value Manager

Welcome to CANAL+ Group ! Series, films, documentaries, shows, sports… What truly drives us is creating the very best content and delivering an immersive experience to our millions of subscribers: emotions and thrills guaranteed!

What if you stepped behind the screen? You will undoubtedly find your place among our 7,600 passionate employees worldwide .

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💻 The Canal+ MAURICE teams ? More than 100 employees dedicated to acquiring new subscribers and taking great care of our existing customers to make their experience truly unique. One guiding principle: win over and continuously satisfy our customers (okay, that’s two words 😉).

🔎 More specifically, you will join our CANAL+ Mauritius subsidiary , responsible for distributing CANAL+ across the territory and representing our subscribers and future customers.

Our objective is to deeply understand their consumption habits and ensure maximum satisfaction by offering competitive packages with exclusive partners (Netflix, Apple TV+, etc.)

🎯 Your role and responsibilities

The Customer Value Manager (CVM) is responsible for managing and maximizing the value of the subscriber base in Mauritius by optimizing acquisition, retention, and profitability, while driving usage and customer engagement.

Reporting to the Commercial Director , your main responsibilities include:

1.Customer value and subscriber lifecycle management

• Analyze and deepen knowledge of the subscriber base across the entire lifecycle: acquisition, engagement, usage, retention, churn, and reactivation
• Segment the subscriber portfolio based on value, behavior, and growth potential
• Monitor and manage key customer performance KPIs: ARPU, churn, retention rate, usage, customer satisfaction
• Measure the impact of initiatives and ensure sustainable value creation across the subscriber base

2.CRM strategy and relationship marketing deployment

• Define, implement, and manage CRM and relationship marketing action plans across all customer lifecycle stages
• Design targeted and personalized initiatives to optimize subscriber value (upsell, cross-sell, retention)
• Manage direct marketing linked to offer evolutions to protect the value of the existing subscriber base
• Contribute to the definition and rollout of acquisition and upsell plans, aligned with business objectives

3.Performance analysis and business recommendations

• Analyze campaign and action performance and deliver ROI-oriented business recommendations
• Build models related to offer evolution (impact on customer value, churn, ARPU)
• Actively propose improvements to commercial and marketing initiatives

4.Cross-functional coordination and contribution to commercial strategy

• Coordinate actions with sales, marketing, distribution, and customer service teams to ensure consistency
• Actively contribute to the commercial strategy for the Mauritius market, integrating customer value and retention challenges
• Work cross-functionally to align operational priorities with overall business objectives

5.Competitive and market monitoring

• Conduct ongoing competitive and market analysis (offers, promotional mechanics, usage trends)
• Identify opportunities and threats to continuously adapt customer value strategies

🏆 And what about you ?

Education

Master in management/marketing or equivalent qualification

Experiences :

Proven experience (minimum 3 years managerial experience ) in marketing/customer service,

Experience in telecommunications, media, or subscription-based businesses

Strong expertise in retention drivers, churn management, and subscriber segmentation

Technical skills :

CRM/data marketing or customer value management

Strong command of customer performance indicators (CLV, churn, retention) and ability to interpret and optimize them

Excellent analytical and data synthesis skills

Proficiency with CRM tools, campaign management tools, and data visualization/analysis solutions (e.g. SQL, Power BI, Tableau, etc.)

Solid expertise in relationship marketing and subscriber portfolio management

Fluent English required

Soft skills :

Strong business and customer-oriented mindset

Analytical thinking with the ability to transform data into strategic decisions

Curious, rigorous, and well-organized

Strong interpersonal skills and ability to work cross-functionally

Autonomous, proactive, and comfortable taking initiative

Ability to adapt in a dynamic, multi-site environment

Leadership skills

As a media group, content producer and distributor, CANAL+ has a special responsibility. Internally and on screen, we support ambitious, inclusive creation that respects planetary boundaries.

👊 We act for gender equality and against all forms of discrimination and harassment

🤝 We promote equal opportunities and inclusion for all

🌍 We work to reduce our environmental impact and eco-design our products

If you’re reading this job posting, it means your chance is still there — and we haven’t found our rare gem yet!

👉 Position based exclusively in Mauritius, with travel required across the different retail locations on the territory.