CX Improvement

• Strategy Optimization and Execution: Conduct in-depth analysis of customer needs and industry trends to formulate and implement customer experience improvement strategies. Optimize service processes by addressing high-frequency customer complaints and business pain points through collaboration with business departments to drive process and system optimization, ultimately enhancing customer satisfaction and loyalty.
• Team Management and Talent Development: Oversee team daily operations by establishing performance goals and evaluation mechanisms. Organize business training and skills development programs to build a high-performing collaborative team that meets service standards and achieves performance objectives.
• Business Innovation and Cross-Departmental Collaboration: Monitor industry trends and evolving user needs to explore innovative service models (including omni-channel services and personalized experiences). Partner with product, technology, and operations departments to integrate resources and implement innovative solutions that strengthen business competitiveness.
• Data-Driven Decision Making and Risk Management: Track and analyze customer experience metrics (such as satisfaction scores and response times) to identify improvement opportunities. Implement risk warning mechanisms to manage emergency customer complaints and sudden public opinion crises, mitigating business risks while optimizing operational efficiency.

【About JD.com】 JD.com (NASDAQ: JD and HKEX: 9618), also known as JINGDONG, is a leading supply chain-based technology and service provider. The company’s cutting-edge retail infrastructure seeks to enable consumers to buy whatever they want, whenever and wherever they want it. The company has opened its technology and infrastructure to partners, brands and other sectors, as part of its "Retail as a Service" offering to help drive productivity and innovation across a range of industries. JD.com’s business has expanded across retail, technology, logistics, health, industrials, property development and international business. JD.com is ranked 44th on the Fortune Global 500 list and is China’s largest retailer by revenue, serving over 600 million annual active customers. The company has been listed on NASDAQ since 2014, and on the Hong Kong Stock Exchange since 2020. Committed to the principles of customer first, innovation, dedication, ownership, gratitude, and integrity, the company's mission is to make lives better through technology, striving to be the most trusted company in the world.

【Our Global Business】 We are dedicated to building a digitally intelligent, cross-border supply chain and global retail infrastructure. Leveraging our global supply chain capabilities, JD.com continues to expand in markets where our competitive strengths shine. Currently, JD.com's operations span China, the U.K., the Netherlands, France, Germany, Spain, Brazil, Hungary, Japan, South Korea, Australia, Thailand, Vietnam, Malaysia, Indonesia, Saudi Arabia, the UAE, the U.S., and many others, serving customers worldwide.

Key International Business Segments: Joybuy (online retail business in Europe), International Logistics, Cross-border Import Business, JD Industrials International, JD Property International

【"Joybuy" - Online Retail Business in Europe】 Joybuy is JD.com's online retail business in Europe. It is currently in the test phase in the UK, the Netherlands, Germany, France, Belgium, and Luxembourg. Joybuy places the customer at the heart of everything it does. Our slogan, “Don’t just buy, Joybuy,” perfectly captures our mission to fulfill our customers’ needs and provide a service that is easy and convenient, but also enjoyable and fun.