D2C & Content Lead

Role & responsibilities

D2C & Content Lead Home Decor & Party

Supplies

About the Role

We are looking for a creative and growth-oriented D2C & Content Lead to drive

customer acquisition, engagement, and revenue growth across our Home Decor and

Party Supplies brands. This role will own the brands direct-to-consumer strategy,

content ecosystem, and digital presence, ensuring a seamless customer journey

across website, social media, email, and performance marketing channels. The ideal

candidate combines strong storytelling skills with a data-driven mindset and a deep

understanding of consumer behavior in lifestyle categories.

Key Responsibilities

• Own and execute the D2C growth strategy across the brand website and

key digital channels.

• Develop and manage the content strategy across social media, website,

email, influencer partnerships, and campaigns.

• Create compelling content that drives brand awareness, engagement, and

conversion.

• Partner with performance marketing teams to develop high-performing

creatives and campaign assets.

• Manage the website experience, including merchandising, landing pages,

product storytelling, and conversion optimization.

• Build and execute seasonal, festive, and occasion-based campaigns

relevant to Home Decor and Party Supplies.

• Track and analyze key metrics including traffic, engagement, conversion

rates, customer acquisition, retention, and revenue.

• Collaborate with product, design, marketplace, and brand teams to ensure

consistent brand messaging across all touchpoints.

• Manage content calendars, production timelines, creators, agencies, and

freelance partners.

Qualifications

• 5–8 years of experience in D2C, Brand Marketing, Content Marketing,

Growth, or E-commerce roles.

• Experience working with consumer, lifestyle, home, decor, gifting, or

party-related brands.

• Strong understanding of content creation, social media, influencer

marketing, and customer journey optimization.

• Familiarity with Shopify or similar D2C platforms, CRM, email marketing,

and analytics tools.

• Excellent communication, storytelling, project management, and

stakeholder management skills.