D2C Associate

About GoBoult

GoBoult is Indias #1 rated audio brand and one of the fastest-growing wearable brands, trusted by millions and recognized for market leadership and profitability in a highly competitive space. With disruptive campaigns, bold innovation, and nearly 1 million units sold monthly, GoBoult is redefining how India experiences sound and technology.

We are now looking for a D2C Associate to join our fast-growing digital commerce team and help drive the growth and day-to-day execution of goboult.com.

This is an opportunity for a high-energy MBA fresher to get hands-on exposure to D2C, e-commerce, analytics, merchandising, operations, and growth while working closely with business and cross-functional teams.

Key Responsibilities

D2C Business & Website Operations

• Support the day-to-day management of goboult.com and other D2C channels.
• Assist in managing product listings, pricing, offers, banners, collections, and website content.
• Ensure products, promotions, and campaigns are accurately reflected on the website.
• Monitor website performance and identify opportunities to improve product visibility and sales.
• Support execution of new product launches and promotional campaigns on the website.
• Coordinate with internal teams to ensure smooth execution of website-related activities.

Merchandising & Growth

• Support the D2C team in planning and executing product merchandising strategies.
• Analyze product performance, sales trends, inventory, and customer behavior.
• Track performance of key SKUs and identify products that require increased visibility or promotional intervention.
• Support planning of offers, discounts, bundles, and promotional activities.
• Monitor competitor websites, pricing, offers, product launches, and merchandising strategies.
• Identify opportunities to improve conversion, AOV, and overall website sales.

Data & Analytics

• Track key D2C metrics including revenue, orders, conversion rate, AOV, traffic, product sales, and returns.
• Prepare daily and weekly business performance reports.
• Use Excel/Google Sheets and analytics tools to identify trends and business opportunities.
• Support funnel analysis to identify customer drop-offs across the purchase journey.
• Assist in building dashboards and reports using Shopify Analytics, GA4, and other business tools.
• Convert data into actionable insights for the D2C team.

Operations & Customer Experience

• Coordinate with warehouse, logistics, customer support, and supply chain teams to resolve operational issues.
• Monitor order, inventory, delivery, cancellation, return, and refund-related issues.
• Track operational SLAs and highlight exceptions to the relevant teams.
• Support initiatives aimed at improving the overall customer experience.
• Identify recurring customer or operational issues and help develop solutions.

Campaign & Cross-Functional Execution

• Work closely with marketing, CRM, supply chain, finance, creative, and technology teams.
• Support execution of major campaigns, product launches, and promotional events.
• Coordinate website requirements for email, SMS, push notifications, paid marketing, and social campaigns.
• Ensure campaign assets, offers, pricing, and product information are aligned across channels.
• Work with external agencies and partners wherever required.

Market & Competitor Intelligence

• Track competitors across pricing, promotions, product launches, website experience, and customer propositions.
• Conduct regular market research to identify emerging trends in audio, wearables, and D2C.
• Share insights and recommendations with the D2C team.
• Support benchmarking of GoBoult against leading D2C and e-commerce brands.

Who You Are

• An MBA fresher with a strong interest in D2C, e-commerce, consumer brands, or digital business.
• Strong analytical and problem-solving skills.
• Comfortable working with numbers, Excel/Google Sheets, and business dashboards.
• Strong attention to detail and ability to manage multiple tasks simultaneously.
• Excellent communication and coordination skills.
• Proactive, curious, and willing to take ownership.
• Strong bias for execution someone who enjoys getting things done rather than just creating presentations.
• Comfortable working in a fast-paced, entrepreneurial environment.
• Passionate about consumer brands, e-commerce, technology, and understanding what drives customers to buy.

Qualifications

• Education: MBA/PGDM from a reputed B-school.
• Experience: Freshers are welcome. Prior internships in D2C, e-commerce, consulting, FMCG, consumer brands, analytics, or operations will be an advantage.
• Strong proficiency in Excel/Google Sheets and PowerPoint.
• Exposure to Shopify, GA4, e-commerce analytics, or digital marketing tools is a plus but not mandatory.

What You Will Learn

• How a high-growth D2C business operates end-to-end.
• Website merchandising and e-commerce management.
• Consumer behavior and conversion optimization.
• D2C analytics, dashboards, and business performance tracking.
• Product launches, promotions, and campaign execution.
• Inventory, logistics, and fulfillment operations.
• How marketing, technology, supply chain, and business teams work together to drive growth.

Why Join Us

• Work directly on GoBoults flagship D2C business.
• Get exposure to the complete e-commerce business lifecycle.
• Work closely with senior business and cross-functional teams.
• Take ownership of real business problems from day one.
• Learn how a fast-growing Indian consumer brand scales its digital business.
• Build a strong foundation in D2C, e-commerce, analytics, and growth.

GoBoult. Built for More. Rooted in India. Driven by You.