D2C Ecommerce Head

Key Responsibilities

1. D2C Strategy & Business Ownership

• Own the D2C P&L across web and app channels.
• Define growth strategy across acquisition, conversion, retention, and monetization.
• Lead cross-functional collaboration with product, tech, marketing, analytics, and creative teams.
• Build scalable growth processes and experimentation frameworks**.**

2. Performance Marketing & Revenue Growth

• Own paid acquisition with strong hands-on expertise in Google Ads and Meta Ads, the primary revenue-driving platforms.
• Drive ROAS-led scaling through creative testing, audience expansion, funnel optimization, and attribution modeling.
• Balance app vs web acquisition economics, focusing on long-term LTV and retention.

3. Shopify Web & App Platform Ownership

• Own end-to-end performance of Shopify-powered web and mobile app experiences.
• Drive CRO initiatives across homepage, PDPs, checkout, and app flows.
• Work with tech teams to manage Shopify app integrations, APIs, and performance optimization.
• Ensure seamless integration of payments, loyalty, analytics, and marketing tools across web and app.

4. E-Commerce Website Management

• Own the end-to-end performance of the company's D2C website, preferably Shopify.
• Improve website conversion rate, average order value (AOV), customer journey, and overall user experience.
• Manage product listings, collections, merchandising, pricing, promotions, landing pages, and website content.
• Work closely with technology and design teams to improve website functionality and performance.
• Ensure website speed, mobile experience, payment processes, and checkout journey are optimized.

5. Performance Marketing & Customer Acquisition

• Lead performance marketing initiatives across Meta, Google, YouTube, and other relevant digital platforms.
• Develop strategies for customer acquisition, retargeting, remarketing, and customer retention.
• Own and optimize key metrics such as ROAS, CAC, CTR, CPC, CVR, AOV, LTV, and contribution margin.
• Work with internal teams and external agencies to improve campaign performance.
• Develop a data-driven approach to marketing budgets and channel allocation.

6. Revenue & Conversion Growth

• Drive online sales through effective merchandising, promotions, offers, bundles, and campaigns.
• Analyze the complete e-commerce funnel and identify opportunities to improve conversion.
• Conduct A/B testing and implement CRO initiatives.
• Develop strategies to increase repeat purchases and customer lifetime value.
• Plan and execute major campaigns around festive seasons, launches, sales events, and new product drops.

7. Analytics & Business Intelligence

• Track and analyze daily, weekly, and monthly D2C performance.
• Build and monitor dashboards covering revenue, orders, traffic, conversion, CAC, ROAS, AOV, retention, and profitability.
• Use data and customer insights to make business decisions.
• Identify gaps in performance and implement corrective action plans.
• Present business performance and growth plans to senior management**.**

8. Product & Merchandising

• Work closely with the product and merchandising teams to optimize the online product assortment.
• Identify best-selling, slow-moving, and high-potential products.
• Develop product launch and online merchandising strategies.
• Ensure effective inventory planning in coordination with supply chain and warehouse teams.
• Reduce stock-outs, cancellations, and inventory-related revenue leakage.

9. Customer Experience & Retention

• Improve the overall customer experience across the D2C journey.
• Work with customer service and operations teams to reduce returns, cancellations, complaints, and delivery issues.
• Develop CRM strategies for customer retention, repeat purchases, and reactivation.
• Drive email, WhatsApp, SMS, and other CRM initiatives where applicable.
• Track customer retention, repeat purchase rate, and customer lifetime value.

10. Operations & Cross-Functional Coordination

• Coordinate with marketing, creative, product, finance, warehouse, logistics, technology, and customer service teams.
• Ensure smooth order processing, fulfillment, delivery, returns, and refunds.
• Work with logistics partners and payment gateways to improve operational efficiency.
• Ensure D2C processes are scalable as the business grows**.**