D2C Lead

Please fill form to apply - https://binary.so/BXwlyvo

ABOUT THE ROLE

We're looking for a D2C Lead to own Anveshan's direct-to-consumer growth end-to-end across performance marketing, retention and CRM, website conversion, and the P&L that ties them together. You'll set the growth strategy, run the acquisition and retention engines, and lead a small team while partnering closely with brand, product, supply chain and analytics. Reporting to the Head of Growth / Founder, you'll be accountable for D2C revenue, CAC and ROAS efficiency, and repeat-rate turning Anveshan's website into a compounding growth channel.

KEY RESPONSIBILITIES

Growth & Performance Marketing

Own paid acquisition. Plan and scale customer acquisition across Meta, Google, YouTube and emerging channels to hit CAC and ROAS targets.

Test and optimise. Run structured experiments across creatives, audiences and funnels; analyse data to drive maximum ROI.

Own the budget. Manage the D2C marketing budget and channel mix; forecast spends and defend efficiency.

Retention, CRM & Lifecycle

Build retention engines. Own CRM and lifecycle across email, WhatsApp, SMS and push (MoEngage / CleverTap) to grow repeat rate and LTV.

Maptheuser journey. Optimise onboarding, win-back and loyalty journeys with sharp segmentation and personalization.

Grow affiliates & partnerships. Partner with key affiliates to exceed revenue goals and build excitement around Anveshan's offers.

Website, Conversion & Product

Lift conversion. Own website CRO landing pages, PDPs and checkout to improve conversion rate and AOV.

Partner on product. Work with product and tech on site experience, offers and subscription.

Analytics & Commercial Ownership

Own the D2C P&L.Track revenue, CAC, ROAS, contribution margin and repeat-rate; report to leadership with clear insight.

Turn data into decisions. Use GA4 and analytics tools to surface trends and shape effective messaging.

Team & Cross-functional Leadership

Lead the team. Build, mentor and grow a small D2C / performance-marketing team.

Align cross-functionally. Partner with brand, content, supply chain, finance and CX to keep the D2C engine firing.

WHAT WE'RE LOOKING FOR

5-8 years in D2C, performance or growth marketing, with a track record of scaling revenue at a consumer brand.

Full-funnel acquisition. Deep hands-on expertise across Meta and Google ads and paid growth.

Retention & lifecycle. Strong CRM/lifecycle experience with MoEngage, CleverTap or similar platforms.

Analytics fluency. Comfortable with GA4, dashboards and turning data into decisions.

Incrementality measurement. Hands-on with channel incrementality measurement CLS, SLS, geo-lift and A/B experiments.

Commercial ownership. Experience owning a D2C P&L, CAC/ROAS and contribution margin.

Leadership. Experience leading or mentoring a team and working cross-functionally.

Aself-starter who delivers exceptional results and motivates others in a fast-paced, dynamic environment.

Strong communication, decision-making and problem-solving skills.

Bonus. Subscription / loyalty, CRO / website ownership, or food / FMCG D2C experience.