D2C Manager

Job Title: D2C Manager

Location:

Noida, Uttar Pradesh

Experience:

7-10 years

Employment Type:

Full-time

Role overview

Triggr is looking for a D2C Manager to grow its website business and offline sales network. The role owns sales targets, profitability, customer acquisition and channel development across the brand website, direct offline touchpoints, distributors and retail partners.

Consumer electronics experience, specifically in the audio category, is mandatory.

Core Responsibilities

• Own sales and profitability:

  Deliver revenue, growth and margin targets across D2C and offline channels, with clear plans and budgets for each.

• Grow website sales:

  Manage website merchandising, product pages, promotions and conversion improvements to increase sales and average order value.

• Drive customer acquisition:

  Manage internal teams or agencies running performance marketing campaigns; track acquisition costs and marketing returns.

• Build customer retention:

  Drive repeat purchases, cross-selling and post-purchase engagement through email, WhatsApp and CRM campaigns.

• Expand offline distribution:

  Identify, onboard and develop distributors, dealers and retail partners in priority markets.

• Drive partner sales:

  Set partner targets, monitor primary and secondary sales, improve product availability and execute trade promotions.

• Manage direct offline sales:

  Develop sales through brand-owned stores, experience centres, pop-ups and events, as applicable.

• Lead product launches:

  Coordinate audio product launches across online and offline channels, including positioning, partner training and promotional execution.

• Manage commercial discipline:

  Coordinate pricing and offers across channels; monitor collections, credit terms, inventory ageing and returns.

• Coordinate execution:

  Work with marketing, inventory, logistics and customer support teams to improve availability, fulfilment and customer experience.

Must Have Qualification

• Hands-on sales experience in consumer electronics, with audio category experience in products such as earbuds, headphones or speakers

  .

• Proven experience growing a brand’s D2C website business and managing offline distributors or retail partners.

• Strong understanding of performance marketing, website conversion, CRM and e-commerce analytics.

• Experience in partner onboarding, negotiation, trade schemes, collections and territory development.

• Ability to manage sales forecasts, budgets, margins and channel performance.

• Strong execution, analytical and cross-functional coordination skills.

Key Success Measures

• Net sales and growth by channel
• Contribution margin and trade spend efficiency
• Website conversion rate, acquisition cost and average order value
• Repeat purchase rate and CRM revenue
• Active, productive distributors and retail outlets
• Primary and secondary sales achievement
• Timely collections and overdue receivables
• Inventory health, returns and RTO rates