D2C Manager Shopify Expert

Role & responsibilities

• Manage and drive the overall D2C business and Shopify store.
• Take complete ownership of Shopify website operations, performance, and sales.
• Manage Shopify store setup, theme customization, product listings, collections, navigation, pricing, offers, discounts, and merchandising.
• Monitor website performance, customer journey, conversion rate, bounce rate, AOV, traffic, and revenue.
• Identify opportunities to improve conversion rate and customer experience.
• Coordinate with the marketing team for campaigns, promotions, landing pages, and product launches.
• Manage website content, banners, product pages, collections, and promotional campaigns.
• Work on Shopify apps, integrations, payment gateways, shipping solutions, pixels, analytics, and third-party tools.
• Monitor website issues and coordinate with developers/IT teams for timely resolution.
• Analyze sales and customer data and prepare regular D2C performance reports and MIS.
• Track key metrics such as Revenue, Orders, AOV, Conversion Rate, CAC, ROAS, Repeat Purchase Rate, and Customer Retention.
• Develop and execute strategies to increase online sales and customer retention.
• Work closely with performance marketing, SEO, content, graphic design, and CRM teams.
• Conduct competitor and market analysis to identify new growth opportunities.
• Ensure products, inventory, pricing, and promotional information are accurately updated on the website.
• Manage and optimize the complete online customer buying journey.
• Support implementation of CRO, SEO, and retention strategies for the Shopify store.
• Stay updated with Shopify features, D2C trends, e-commerce technology, and industry best practices.

Preferred candidate profile

• Strong hands-on expertise in Shopify / Shopify Plus.
• Excellent understanding of D2C and e-commerce operations.
• Knowledge of Shopify theme management and basic HTML/CSS.
• Experience with Shopify apps, integrations, payment gateways, shipping and other e-commerce tools.
• Strong understanding of Google Analytics / GA4, Google Search Console and e-commerce analytics.
• Good knowledge of conversion rate optimization (CRO).
• Understanding of SEO, performance marketing, CRM and digital marketing.
• Strong analytical and problem-solving skills.
• Ability to interpret e-commerce data and take business decisions based on insights.
• Strong coordination and team-management skills.
• Excellent communication and ownership mindset.

Perks and benefits