D2C Marketing Manager (Brand.com)

The D2C Marketing Manager (Brand.com) is responsible for driving online sales and customer acquisition through the company's direct-to-consumer (D2C) website. This role develops and executes digital marketing strategies, optimizes website performance, enhances the customer journey, and works closely with cross-functional teams to maximize conversion, revenue, and customer lifetime value.

Position: D2C Marketing Manager (Brand.com)

Working location: Serithai, Kannayao district

Responsibilities:

• Expand and grow D2C business for consumer (Home appliances) products.
• Drive revenue growth through the company's Brand.com platform by optimizing customer acquisition, conversion, and retention.
• Generate Sales of D2C specifically from B2C (Consumer), B2P (partner company) and B2E (Internal staff sales)
• Drive D2C business at both strategy & operation levels with "Customer Experience" mind and customer data management.
• Identify new growth opportunities, customer segments, and digital marketing initiatives.
• Planning promotion includes budget management, forecasting and investment proposals by category to achieve business targets.
• Monitor market trends, consumer behavior, competitor activities, and emerging digital marketing technologies.
• Conduct competitive analysis to identify business opportunities.
• Manage and lead the team (5 members), with guidance and showing strategy to improve entire performance of D2C

Qualifications:

• Bachelor’s degree in marketing, Advertising, Communication Arts, Marketing, Digital Media or related filed.

• 8+ years of experience in D2C Marketing, or Brand.com management. Well-known using computer program (Word, PowerPoint, Excel).

• Experience in media buying and optimization (onsite and offsite ads) and social media marketing, content marketing and live streaming.

• Experience managing D2C websites for consumer electronics, FMCG, retail, or consumer products is highly preferred.

• Strong knowledge of SEO, SEM, Google Ads, Meta Ads, CRM, Email Marketing, and Marketing Automation.

• Strong understanding of website optimization, UX/UI principles, and conversion rate optimization (CRO).

• Experience managing digital marketing agencies and external vendors.

• Strong communication, presentation, and stakeholder management abilities.

• Proficient in Microsoft Excel and PowerPoint.

• Excellent communication, presentation, and interpersonal skills in both Thai and English.

• Strong analytical and quantitative skills with expertise in data analysis and interpretation.

• Deep understanding of digital marketing platforms and campaign optimization techniques including SEM, SEO and Social Media Ads.

• Ability to work independently and as part of a cross-functional team.