D2C Operations

Role & responsibilities

Key Responsibilities

1. E-commerce Performance Marketing Primary Responsibility

• Manage and optimize advertising activities across major E-commerce marketplaces, primarily Amazon.
• Plan marketplace advertising strategies based on sales targets, product launches, promotional events and business priorities.
• Manage and optimize Amazon Ads / marketplace advertising campaigns.
• Analyze SKU/ASIN-level sales, traffic, conversion, advertising spends, ROAS and ACOS.
• Identify high-potential SKUs and opportunities to scale sales.
• Identify underperforming SKUs and recommend corrective actions.
• Plan advertising budgets based on sales targets, seasonality, events and inventory availability.
• Monitor marketplace visibility, keyword performance and competitive activity.
• Coordinate with marketplace teams for inventory, pricing, promotions, POs, new launches and listing requirements.
• Ensure advertising plans are aligned with product availability and inventory levels.

2. Quick Commerce Primary Responsibility

Manage and drive performance across platforms such as:

• Blinkit
• Zepto
• Swiggy Instamart
• Other relevant Quick Commerce platforms

Responsibilities include:

• Planning advertising and promotional strategies to achieve monthly sales targets.
• Analyzing SKU-level sales, spends, ROAS, visibility, availability and inventory.
• Monitoring performance by SKU, category, platform and location.
• Identifying growth opportunities through advertising, promotions, assortment expansion and visibility initiatives.
• Coordinating with Quick Commerce platform teams to improve selection, availability, visibility and sales.
• Tracking promotional events and evaluating their impact on sales and ROI.
• Ensuring marketing spends are aligned with stock availability and business targets.

3. D2C Website Performance

• Support performance marketing and revenue growth for the company's D2C website.
• Monitor website traffic, conversion rate, revenue, CAC, AOV and ROAS.
• Identify funnel-level performance gaps and opportunities.
• Coordinate with website, CRM and creative teams to improve conversion and customer acquisition.

4. Meta & Google Ads Supporting Responsibility

• Have a working understanding of Meta and Google Ads.
• Monitor campaign performance and coordinate with internal teams/agencies wherever required.
• Understand traffic, acquisition and conversion metrics.
• Ensure paid media activities support overall E-commerce and D2C objectives.

5. Excel & Data Analysis – Critical Skill

Strong knowledge of MS Excel / Google Sheets is required.

The candidate should be comfortable working with large SKU-level and channel-level datasets and preparing daily, weekly and monthly performance reports.

Preferred candidate profile

• 2–5 years of relevant experience in Performance Marketing, E-commerce or Digital Marketing.
• Strong hands-on experience in E-commerce and Quick Commerce.
• Good experience with Amazon Ads / marketplace advertising.
• Experience with Amazon, Flipkart, Blinkit, Zepto, Swiggy Instamart or similar platforms will be preferred.
• Good understanding of D2C business and website performance.
• Working knowledge of Meta and Google Ads.
• Strong analytical and commercial understanding.
• Good to Advanced Excel / Google Sheets skills.
• Ability to work with large datasets and SKU-level reports.
• Understanding of ROAS, ACOS, CAC, CPC, CTR, CVR and AOV.
• Strong communication and stakeholder management skills.