D2C Performance Marketer

**Job Description: D2C Performance Marketer

Budget: 9 LPA to 12 LPA.

Industry: Footwear & Apparel

Location: Gurugram, Haryana

Department: Digital Marketing

Experience: 3–6 years (preferred)

Employment Type: Full-time**

Job Summary

We are looking for a results-driven D2C Performance Marketer with strong experience in driving online sales, customer acquisition, and revenue growth for direct-to-consumer brands.

The ideal candidate should have hands-on expertise in Meta Ads, Google Ads, performance marketing strategy, conversion rate optimization, and marketing analytics, preferably within the footwear, fashion, apparel, or lifestyle industry.

**Key Responsibilities:

1. Performance Marketing & Paid Advertising** ● Plan, execute, and optimize paid advertising campaigns across Meta Ads (Facebook

and Instagram) and Google Ads.

● Drive customer acquisition, conversions, revenue, and profitable growth for the D2C

business.

● Manage campaign budgets, bidding strategies, audience targeting, and retargeting

campaigns.

● Continuously test creatives, ad copies, audiences, and landing pages to improve

campaign performance.

2. D2C Revenue & Growth ● Develop performance marketing strategies aligned with monthly revenue and profitability

targets.

● Drive customer acquisition, repeat purchases, and overall business growth.

● Optimize key metrics such as ROAS, CAC, CPA, CTR, CPC, conversion rate, and AOV.

● Improve customer lifetime value (LTV) and reduce customer acquisition costs.

3. Campaign Analytics & Reportin ● Track campaign performance using Meta Ads Manager, Google Ads, Google Analytics 4

(GA4), and relevant analytics tools.

● Prepare daily, weekly, and monthly performance reports.

● Analyze campaign data and provide actionable insights to improve marketing efficiency.

● Monitor advertising expenditure, revenue attribution, and campaign profitability.

4. Creative Strategy & Collaboration

● Work closely with creative, design, and content teams to develop high-performing ad

creatives.

● Identify winning product categories, customer segments, promotional offers, and

campaign formats.

● Develop creative testing strategies for product launches, seasonal campaigns, and sale

events.

● Analyze creative performance and recommend improvements to increase engagement

and conversions.

5. Customer Acquisition & Retention

● Plan retargeting campaigns for website visitors, engaged users, and abandoned carts.

● Collaborate with CRM teams on remarketing, customer segmentation, and

repeat-purchase campaigns.

● Support customer retention initiatives through data-driven audience strategies.

Required Skills & Qualifications:

● 5–8 years of hands-on experience in performance marketing, preferably with a D2C

brand.

● Strong expertise in Meta Ads and Google Ads.

● Experience in managing and scaling paid advertising campaigns.

● Good understanding of GA4, conversion tracking, pixels, and marketing attribution.

● Proven ability to manage advertising budgets and improve ROAS, CAC, and conversion

rates.

● Strong analytical, problem-solving, and reporting skills.

● Experience in the footwear, apparel, fashion, lifestyle, or consumer goods industry will be

preferred